Lead digital marketing strategy and execution for artists in the UK and Europe, managing campaigns, budgets, and relationships.
About the Role
Future Classic is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for our artists and releases in the UK and Europe. You’ll work directly with artists and their management to shape and deliver impactful global campaigns that feel locally resonant, with a strong emphasis on fan building and moment making.
Key Responsibilities
Marketing Strategy & Execution
- Ideate and execute effective digital marketing campaigns
- Adapt global marketing strategies and timelines to the UK/EU market, identifying cultural moments and creative tactics that align with artist and campaign objectives
- Lead local marketing execution for global priority projects, including tour marketing, experiential moments, and fan activations
- Own influencer and creator marketing initiatives - from direct outreach to agency coordination - tailored to niche scenes and communities
- Drive social media content strategies that amplify artist narratives and campaign moments
Account & Partner Management
- Be the primary day-to-day point of contact for artists and their management
- Manage marketing budgets and project funding for label releases
Coordinate DSP pitching and digital supply with distribution and retail partners - Maintain strong working relationships with internal stakeholders and external partners (publicists, pluggers, creative collaborators, etc.)
CRM & Fan Funnel Strategy
- Implement CRM growth tactics including pre-save, newsletter, SMS, and audience segmentation
- Collaborate with global team on fan funnel strategy, lead capture initiatives, and engagement automations across tools like Laylo, Mailchimp etc.
Paid Media & Promotion
- Collaborate with internal teams and external vendors to brief and manage paid media campaigns (TikTok, Meta, YouTube, programmatic, etc.)
- Use fan and consumption data to optimize spend across acquisition and engagement goals
Data & Analysis
- Track and interpret campaign performance using tools like Chartmetric, DSP portals, Meta Business Suite, and Trendpop
- Identify audience, consumption, and creator trends to inform rollout strategy and creative direction
- Translate data into clear insights and next-step actions for artists, managers, and internal stakeholders
About You
- 2–4+ years experience in music, youth culture marketing, digital strategy, or entertainment
- Deep knowledge of DSP ecosystems, social platforms (TikTok, Instagram, YouTube), and music release workflows
- Comfortable briefing and analyzing campaigns across paid media, influencer, and CRM channels
- Familiarity with analytics and audience insight tools (Chartmetric, Soundcharts, TikTok Creator Tools, Meta dashboards, etc.)
- Strong organisational and project management skills — able to keep complex, multi-stakeholder campaigns on track
- A deep, authentic love for music and familiarity with the artists, subcultures, and scenes that surround Future Classic
- Comfortable working flexible hours to support global rollouts and live moments
Top Skills
Chartmetric
Dsp Portals
Laylo
Mailchimp
Meta Business Suite
Trendpop
Similar Jobs
Cloud • Real Estate • Software
The Digital Marketing Manager is responsible for developing and executing integrated digital marketing strategies, managing the corporate website, leading content strategy, and producing effective marketing campaigns.
Top Skills:
Google AnalyticsHubspotSeoWordpress
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
The Escrow Business Compliance Analyst manages client onboarding for escrow deals, ensures compliance with KYC regulations, and oversees transaction setup and documentation.
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The role involves developing microservices primarily in Golang, maintaining code quality, deploying applications, and collaborating with team members in a hybrid work environment.
Top Skills:
Ci/CdGoHelmK8SPythonSQL
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
