Future B2B is looking for a Manager, Audience Growth and Engagement to oversee the implementation of the B2B audience growth strategy for well-known brands, including SmartBrief, Actual Tech and ITPro.
The Manager, Audience Growth and Engagement works with B2B editorial, partner, product, and tech teams. This collaboration enables the creation of subscriber growth campaigns across owned, paid, and partner channels, using existing audiences and prioritising audience lifecycles.
You will report to and work with the Head of Partnerships and Audience to identify ways to enhance and evolve the comprehensive subscriber journey across the B2B division and you'll support the following
- Increase the B2B funnel and subscriber lifecycle to boost conversion, retention, and lifetime value (LTV)
- Develop strategies across channels (300+ email newsletters, websites, webinars, print, events) to cultivate and expand Future B2B's audience
- Reconceptualise engagement, retention, reengagement, and churn reduction strategies through continuous testing and refinement; develop win-back strategies for lapsed subscribers
- Conduct competitive analysis to ensure product-market fit and maintain a competitive advantage
- Experience with audience acquisition strategies
- Previous audience growth, or product marketing at a digital/publishing company
- Experience with digital marketing channels and analytics
- Experience presenting ideas to multiple partners, including senior management
- Proficiency with engagement tools and project management software (e.g., Salesforce, Tableau, and Asana)
- Experience building and nurturing online communities
The expected range for this role is £30,000 - £38,000
This is a Hybrid role from our Bath Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P6
Who are we…We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at FutureWe embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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Top Skills
Future (futureplc.com) London, England Office
London, United Kingdom
