About Us
Rothschild & Co is a leading global financial services group with seven generations of family control and a history of over 200 years at the centre of the world's financial markets.
Our expertise, intellectual capital and global network enable us to provide a distinct perspective that makes a meaningful difference to our clients, communities and planet.
We have 4,600 talented specialists on the ground in over 40 countries around the world, enabling us to deliver a unique global perspective across four market-leading business divisions – Global Advisory, Wealth Management, Asset Management and Five Arrows.
As a family-controlled business built on relationships, we place a huge emphasis on our people and finding the right colleagues to take our business forward.
Rothschild & Co is committed to an inclusive and supportive environment where different perspectives are valued. We are focused on the attraction and recruitment, development and retention and progression of high calibre talent to ensure we and our clients benefit from the value of difference.
About Global Advisory (GA)
Global Advisory is an independent corporate finance advisory business which provides impartial, expert advice to large and mid-sized corporations, private equity, families and entrepreneurs, and governments. We design and execute strategic M&A and financing solutions for our clients and act as a trusted partner, taking a long-term and independent view on the challenges, they face.
Our professionals have a deep understanding of financial markets, we advise on a high volume of transactions, and have an unrivalled network of c.1,650 industry and financing specialists on the ground in 61 locations across 48 countries.
Role
This is a global remit based in London. The candidate will join the Global Advisory Communications team and help deliver digital communications campaigns that promote the business globally and support the team’s objectives as outlined in the global communications strategy.
The primary focus of the role is to drive the company’s global LinkedIn strategy by leading content development, training, governance, and performance optimisation to strengthen brand visibility and engagement.
Responsibilities
LinkedIn Strategy & Leadership
Oversee the global LinkedIn strategy for Global Advisory, ensuring alignment with overall brand, marketing, and business objectives
Build and maintain a consistent editorial calendar that reflects key milestones, campaigns and thought leadership
Conduct market and competitor analysis to inform strategic decisions and identify opportunities for continuous improvement
Content Creation & Management
Plan, create, and publish LinkedIn content (posts, articles, carousels, videos) optimised for platform best practices and audience engagement
Produce and publish content on behalf of senior leadership, ensuring strong copywriting, high‑quality visuals, and on‑brand graphics
Collaborate with internal subject‑matter experts and senior stakeholders to identify and develop impactful stories, insights, and seek business‑specific content opportunities
Lead the design, management, and distribution process of LinkedIn templates for bankers to use, including deal announcements and thought leadership pieces
Governance
Ensure all LinkedIn activity adheres to brand guidelines, company values, and regulatory requirements
Provide clear guidance, support, and guardrails for employees on LinkedIn best practices and responsible platform usage
Employee Enablement and Advocacy
Establish and manage employee advocacy programme to empower leaders and staff to amplify approved company content
Deliver one‑to‑one training and guidance for the senior leadership team seeking to enhance their LinkedIn presence professionally
Performance Measurement and Optimisation
Monitor and analyse post-performance and competitor activity to inform ongoing optimisation
Report regularly on LinkedIn content performance, providing insights, trends, and actionable recommendations for improvement.
Experience, Skills and Competencies Required
4+ years in social media, digital marketing, or communications with a focus on LinkedIn
Ability to cultivate relationships in the firm across divisions and lines of business globally
Experience building out social media employee advocacy programs
Strong knowledge and passion for keeping up to speed on the social media landscape
Experienced in planning and executing LinkedIn Ads
Strong organisational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results
Good project management skills are a great asset
Confident in working with international stakeholders on internationally focused campaigns
Ability to manage simultaneously campaigns in an extremely fast paced environment to meet critical deadlines
Knowledge of corporate finance sector processes and terminology (M&A, Capital Markets)
Knowledge of current best practice around external communication including social media and email campaigns
Excellent communication and team working skills
Banking experience is desired, though not required
Education and Qualifications
Bachelor’s Degree
Our goal is to have a balanced, inclusive and flexible environment which enables all colleagues to achieve their personal and professional aspirations, and to ensure that Rothschild & Co provides longer term opportunities for talent.
