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Skyscanner

Lifecycle Marketing Designer (CRM)

Posted 5 Days Ago
Be an Early Applicant
In-Office
London, Greater London, England, GBR
Mid level
In-Office
London, Greater London, England, GBR
Mid level
As a Lifecycle Marketing Designer, you will create effective lifecycle communications, build design systems, collaborate with cross-functional teams, and innovate design practices to enhance traveller engagement.
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About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.

Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here).


Now, we’re on the lookout for a Lifecycle Marketing Designer (CRM) to help us bring that vision to even more travellers. 


About the role 

(Hybrid)

This is where design meets momentum. As a Marketing (CRM) Designer, you’ll shape how millions of travellers experience Skyscanner across lifecycle touch points — from email, WhatsApp, push to in-app, and everything in between.

You’ll be at the heart of our retention ecosystem, partnering closely with Lifecycle Marketing, Content, Brand, Product and Engineering to turn smart strategy into scroll-stopping, action-driving creative. It’s hands-on, fast-moving, and full of opportunities to experiment, refine and raise the bar.

Alongside crafting campaigns, you’ll help evolve how we design at scale — building systems, patterns and templates that keep things consistent, high-quality and (crucially) effective.

What you’ll be doing

  • Designing lifecycle communications: Creating visually clear, on-brand emails, push notifications, WhatsApp and in-app messages that travellers actually want to engage with.
  • Building scalable design systems: Developing and refining reusable templates and components that flex across markets, moments and messages.
  • Designing with data: Using insights, testing and performance metrics to iterate, improve and make every pixel work harder.
  • Collaborating cross-functionally: Partnering with Lifecycle, Content, Research and Developers to turn briefs into polished, production-ready creative.
  • Championing craft: Bringing strong hierarchy, layout and accessibility into every touchpoint (yes, even the tiny ones).
  • Curating visual assets: Selecting and shaping imagery that elevates the work while staying unmistakably on-brand.
  • Staying ahead of trends: Keeping a curious eye on lifecycle and messaging innovations — and bringing fresh ideas back to the team.

About you

  • Visually-led designer: Your portfolio shows strong fundamentals in layout, typography, composition and storytelling — the good stuff.
  • Lifecycle thinker: You design modular, reusable components across CRM channels with a clear understanding of the wider traveller journey.
  • Brand-savvy marketer: You know how to work within guidelines while still creating engaging, modern, high-performing creative.
  • Detail-obsessed: You spot the 1px misalignment. And yes, you fix it.
  • Commercially aware: You understand that great design drives results — and you’re comfortable designing with KPIs in mind.
  • Collaborative communicator: You can present your work, explain your thinking and take feedback on board without losing the magic.
  • Adaptable self-starter: You juggle multiple campaigns, prioritise like a pro and keep cool when timelines get spicy.

#LI-SM2
#LI-Hybrid

What it’s like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.



Top Skills

Data Analysis
Design Systems
Email Marketing
Push Notifications
Visual Design

Skyscanner London, England Office

Level 5, Ilona Rose House, Manette Street, London, United Kingdom, 1D 4AL

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