Lifecycle Assistant

Are you ready to rethink your routine? We’re looking for a Lifecycle Assistant to join our Digital team. As Lifecycle Assistant you will be the go to contact for the day-to-day coordination, building, and execution of customer retention campaigns. Working closely with the digital and creative teams, you will support the delivery of key customer lifecycle initiatives that drive repeat purchases and build loyalty. You are highly organised, eager to learn, and passionate about using customer insights along with technology - to optimise execution, spark creative ideas, and deliver flawless customer experiences.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role 

Your day to day responsibilities will look like this: 

• Own the Email Calendar: Responsible for the seamless execution (build, testing  and scheduling) of the email marketing calendar, ensuring all campaigns are deployed accurately and on time.
• Support Strategic Initiatives: Provide hands-on operational support on broader lifecycle initiatives, including product launches, automated journeys, and cross-channel campaigns (SMS and Direct Mail).
• Asset Coordination & Readiness: Work closely with our Lifecycle Coordinator to liaise with the creative team to ensure delivery against project timelines, utilising processes via asana.
• Performance Monitoring: Support the team with regular channel reporting, pulling data on key metrics like open rates, click-through rates, and unsubscribes.
• Market & Competitor Research: Conduct regular market research and competitive analysis across the beauty and lifecycle landscape to bring fresh, innovative ideas to the team.
• AI Integration & Optimisation: Actively research and utilise AI tools to improve efficiency in day-to-day workflows, such as draft copywriting, subject line generation, and campaign ideation.

These skills will help you go far in this role:

• Lifecycle Marketing Foundation: A foundational understanding of retention & email marketing, and passionate about delivering amazing customer journeys (experience in a premium beauty or DTC brand is a plus).
• Organised Multitasker: Highly organised with great time management skills, capable of juggling daily operational tasks alongside support for longer-term projects.
• Data-Literate: Comfortable working with numbers, with a knowledge of Excel and/or Google Sheets to assist in tracking and interpreting campaign performance.
• Exceptional Attention to Detail: A meticulous eye for detail, ensuring zero typos, correct link tracking, and seamless visual layout across all email deployments.
• Collaborative Team Player: Approachable and enthusiastic, with the communication skills required to work cross-functionally and maintain strong internal relationships.
• Adaptable Growth Mindset: A positive attitude toward change and flexibility in daily tasks, with the maturity to seek guidance when unsure or when complex issues arise.
• AI Tech-Savvy: A strong appetite for digital tech and a genuine passion for the future of AI; hands-on experience or a strong curiosity toward using AI tools to boost productivity and creative execution.

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge. 

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
• 2 weeks work from anywhere
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages to support birthing & non-birthing parents
• Pension scheme
• Workplace nursery scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.