Lead web and marketing analyst for ecommerce, turning marketing and web analytics into actionable insights. Drive campaign decisions, perform deep-dive performance analysis, build automated reports and datasets, resolve data quality issues, and translate findings into commercial recommendations for senior stakeholders.
We are looking for a Lead Web / Marketing Analyst to join our eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!
The Role:
The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Lead Web / Marketing Analyst, you will be at the heart of Next’s data driven growth strategy. Working closely with our marketing and trading team, you’ll support the delivery of high impact campaigns through exceptional analysis, clear articulation and robust reporting.
You won't just be "reporting" on the past; you will elevate our analytical maturity, transforming raw signals into actionable insights for scalable revenue growth from marketing investment.
What You’ll Take On:
You'll lead the interpretation of marketing and web analytics data to drive strategic campaign decisions. Your day to day responsibilities will include:
- Own analytics across key business areas, translating complex business questions into insight driven analysis with an 80/20 mindset.
- Conduct deep dive investigations into what drives performance. You will provide the evidence needed to pivot strategies, scale successful campaigns, or cut inefficient spend.
- Build scalable datasets and automated reporting solutions. You’ll identify unmet reporting needs and prioritise the development of tools that save time and add value.
- Collaborate with the Marketing, Trade and Data teams, translating technical data into clear, commercially grounded recommendations that senior stakeholders can act on immediately.
- Actively resolve data discrepancies and errors. You will continuously improve data quality, documentation and analytics standards across the department.
What You’ll Bring:
Technical and marketing expertise:
- Deep understanding of data structures from various marketing platforms including Google marketing suite, Google SA360, Meta Business manager, Google Analytics.
- Experience extracting and manipulating data from denormalised sources using SQL, Databricks and Biq Query.
- Experience in dashboards building in PowerBI.
- Experience in an ecommerce environment, ideally working in a retail or marketing agency.
Commercial skills:
- Ability to bridge the gap between technical data and commercial outcomes, telling a compelling story to non-technical audiences.
- Experience in marketing landscape, ROI analysis, and sizing commercial opportunities.
- A track record of working cross functionally to align on unified business goals.
- A proactive approach to data integrity and a drive to automate manual processes.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Support Global Customer Services by designing, developing, and deploying AI-driven prototypes using LLMs and RAG, integrating AI via APIs, preparing post-sales data for training, refining prompts and models, translating business needs into MVPs, creating documentation, and participating in customer sessions to capture feedback.
Top Skills:
Cloudflare Workers AiGitJavaScriptLlmsPythonRagRest Apis
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Drive new fintech and digital partner business across UK & Ireland by developing pipeline, prospecting, building strategic relationships, creating financial models and business cases, coordinating cross-functional teams, managing contracts, and maintaining accurate Salesforce records to maximize Mastercard product and service revenue.
Top Skills:
Open BankingSalesforce
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead end-to-end marketing consulting engagements: design strategy and programs across acquisition, activation, engagement, retention and lifecycle marketing; manage delivery, budgets and commercial performance; leverage Mastercard data, analytics and personalization to drive measurable client outcomes; lead and mentor cross-functional teams and contribute to capability building and operational governance.
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
