The Lead Technical Marketing Manager at Cloudinary will drive competitive analysis, create technical product demos, produce marketing content, and support product marketing with automation. The role requires collaboration with various teams and expertise in GenAI technology to enhance product positioning and sales enablement.
Cloudinary is looking for a Lead Technical Marketing Manager to join our product marketing team. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to drive competitive analysis, product demos, technical content, and sales enablement as well as coordinate GenAI-specific launches across the Cloudinary product portfolio.
Responsibilities:
- Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across all products in the Cloudinary portfolio
- Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities
- Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos
- Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculators
- Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.
- Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets, and more across all funnel stages
- Support Product Marketing efficiency and reporting with automation and technical problem-solving
- Lead and participate in delivering demos at trade shows and events
- Provide enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligence
- Be the technical subject matter expert for the marketing team, proactively building automation to drive internal team efficiency & impact analysis content.
About You:
- 8+ years of experience in technical product marketing or a closely related field
- CS degree or equivalent or similar technical background
- Experience crafting competitive battle cards and creating competitive messaging and insights for sales enablement
- Experience in building product demos end-to-end, from the story-telling narrative to technical execution in demos, videos, and sales training
- Hands-on capability to build a range of marketing assets, including customer-facing slide decks, brochures, demo videos, and event/webinar content.
- Flexible team player with a proven track record collaborating with, and inspiring others
- Strong communicator with excellent written and verbal communication skills
- Preferred: Expertise with martech stack products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space
- Preferred: Experience working with technical personas - developers and technical buyers.
#LI-GC1
Top Skills
Competitive Analysis
Genai
Marketing Assets
Product Marketing
Sales Enablement
Technical Content
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