Lead Product Marketing Manager

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for:
We are looking for a highly motivated and experienced Lead Product Marketing Manager to join our team and drive go-to-market success for Circle's Liquidity product pillar. In this role, you'll partner closely with Product, Business Development, Communications and Marketing teams to bring new liquidity solutions to market and strengthen Circle's position as the leading global stablecoin network. You'll be responsible for defining product positioning, crafting go-to-market (GTM) strategies, and executing high-impact launches that drive awareness, adoption, and usage across key customer segments.
Key Responsibilities:

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
• Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption.
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition.
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company's direction and market influence.

Key Qualifications & Attributes:

• Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution.
• Domain knowledge: 5+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
• Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice. You can translate technical concepts into customer value and are eager to deepen your expertise.
• 7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services. You've owned product launches, GTM planning, and customer-facing narratives.
• Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward.
• Proactive team player: You work well independently and thrive in small, collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution.
• Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Strategic Thinking: Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $145,000 - $192,500
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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