Lead Product Manager - Loyalty & Subscription

Our Ways of Working Principles:

We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.

As we further adjust  to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.

We have some core principles which support us in this:

Do what’s right

Trust & give permission

Delivery matters

We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.

Work with us

At Moonpig Group our purpose is to create better, more personal, connections between people that care about each other. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.

We were founded with a goal to disrupt the traditional greetings industry. Two decades on, we’re an established leader within the online gifting market, offering a wide range of products to customers across the world.

Moonpig is an iconic brand and innovator, with clear values (read more about our values here!). These values set our teams and our business up for success in an environment that’s fun, supportive and challenging. They’re the glue that binds us together and we think of them as a platform to help us deliver our best work.

Our architecture is built for scale and flexibility which will allow us to quickly innovate and launch new propositions - coupling that with the wealth of data we have on our customers, the sky's the limit in the world of experimenting with cutting edge ideas.

We’re currently looking for a Lead Product Manager to join our Loyalty and Subscription Team. 

Why Our Product Managers Love Working at Moonpig

When you visit one of our factories and see the final product being shipped to customers, you realize how meaningful our work is. Our Product Managers sit at the heart of Moonpig, balancing technology, customer needs, and business impact. We’re shaping the future of gifting and building products that reach millions of people worldwide. If you love working in a high-impact, fast-paced, and data-driven environment, you’ll thrive here.

What You’ll Be Doing

As the Lead Product Manager for Loyalty, you'll be responsible for defining and executing a world-class loyalty, rewards, and membership strategy across Moonpig and Greetz. This is a high-impact, high-visibility role requiring deep expertise in B2C loyalty and retention strategies.

Your Key Responsibilities:

The Loyalty area includes

Moonpig Plus

Moonpig Reminders 

You will own the product strategy across both teams, working closely  with stakeholders in CRM, Marketing and the Apps team.

Strategy & Vision:

• Develop and execute a strategic product vision and roadmap for loyalty, ensuring alignment with the overall business and product strategy.
• Define Moonpig’s customer retention, loyalty, and rewards proposition, leveraging customer insights, behavioral data, and market trends to drive increased customer frequency.
•  Drive key outcomes such as frequency, repeat purchase rates, customer lifetime value, and member engagement.

Execution & Delivery:

• Work cross-functionally with Engineering, Design, Marketing, and Commercial teams to deliver loyalty initiatives that drive measurable business impact.
• Work across other squads, navigating dependencies where necessary, to achieve the best outcome for rewarding customer loyalty. 
• Develop a go-to-market strategy for all new loyalty and subscription programs, ensuring smooth execution and adoption.
• Partner with Finance to build and analyze the P&L, business cases, and revenue impact of loyalty programs.
• Implement data-driven experimentation (A/B testing, personalization, and segmentation) to optimize loyalty mechanics and improve retention rates.
• Stay ahead of market trends and explore cutting-edge innovations in customer loyalty, rewards, and subscriptions.

Leadership & Influence:

• Line manage the product manager who leads one of the loyalty squads, supporting their strategic understanding and development.
• Lead and inspire a cross-functional team of engineers, designers, and analysts to execute on the loyalty strategy.
• Be a senior product leader, shaping best practices in loyalty and retention across the broader Product team.
• Drive stakeholder alignment, including influencing executive leadership and collaborating with commercial and marketing teams.
• Champion a culture of experimentation, continuous learning, and customer obsession within the loyalty team.

You’ll be a great addition to the team if you have:

• Proven experience as a Lead or Principal Product Manager, or in a similar senior leadership role, with a track record of launching successful loyalty, rewards, or subscription products.
• Deep expertise in B2C loyalty programs (subscriptions, memberships, rewards, or incentives) and customer retention strategies.
• Experience owning and designing product strategy and roadmaps for high-volume B2C digital products.
• Strong commercial acumen with experience shaping a product P&L, business cases, and revenue-driving features.
• Hands-on experience with A/B testing, data science/analytics tools, and experimentation frameworks to drive data-led decision-making.
• Strong stakeholder management skills, with the ability to influence Executive-level leaders and collaborate across teams.
• Growth mindset, high EQ, and low ego, capable of motivating and energizing teams to deliver ambitious goals.
• Excellent communication and storytelling skills, with the ability to convey complex ideas in a clear, persuasive manner.
• Experience in eCommerce or a similar high-transaction environment is a plus!

Want to hear more? 

Find out more about Moonpig Group and what it has to offer here!

Moonpig’s Commitment to Equality, Diversity and Inclusivity 

At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.

We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.

We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.