The Lead Growth Manager will drive growth strategies in the UK, Ireland, and Netherlands, optimizing customer acquisition, retention, and lifecycle marketing through data-driven decisions and collaboration across teams.
You’ll join the Europe Growth team within the Markets & Subscriptions organisation, focused on bringing Spotify to more listeners across the region. This team sits at the intersection of marketing, product, data, and commercial strategy, working closely with local market teams to grow both free and Premium users.
In this role, you’ll own growth across the UK, Ireland, and Netherlands—shaping strategy, running experiments, and turning insights into action that drives meaningful impact.
What You'll Do
- Drive the growth strategy across the UK, Ireland, and Netherlands, with a focus on increasing both free and Premium users
- Own the end-to-end Premium growth plan, including subscriber and revenue performance across the region
- Manage and optimize the full conversion funnel—from acquisition and onboarding to engagement, retention, and lifecycle marketing
- Partner with local market leadership to shape strategy using customer insights, market trends, and competitive dynamics
- Design and run experiments to improve conversion and retention, using structured testing and clear success metrics
- Build and execute CRM and lifecycle campaigns across owned channels such as email, in-app messaging, and push notifications
- Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts
- Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities
- Work with Product, Data Science, and Commerce teams to unlock new capabilities and scalable growth levers
- Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners
- Capture and share learnings to strengthen the Europe Growth playbook and improve future campaigns
- Contribute to cross-regional initiatives with other Growth team members across Europe
- Integrate AI-driven tools and workflows to improve decision-making and execution efficiency
Who You Are
- You have experience working in a digital or online consumer business such as streaming, e-commerce, media, or tech
- You have hands-on experience running digital marketing or CRM campaigns across multiple channels
- You are comfortable working across the full growth funnel, from acquisition through retention
- You use data and insights to guide decisions and continuously improve performance
- You are experienced with tools such as analytics platforms, CRM systems, or experimentation frameworks
- You are comfortable working cross-functionally and influencing stakeholders without direct authority
- You take ownership of your work and are comfortable executing independently when needed
- You are curious about user behavior and enjoy testing, learning, and iterating
- You are familiar with applying AI tools to support analysis, planning, or execution
- You communicate clearly and collaborate effectively across distributed teams
- You have experience delivering projects end-to-end in a fast-paced environment
- You are fluent in English
Where You'll Be
- This role is based in London
- We offer you the flexibility to work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
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