Kinesso - United Kingdom - Programmatic Associate Director - Product & Strategy

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

The primary function of this role is to develop, own and prophesise IPG Mediabrands solutions and Investment Partners across Programmatic Design & Activation.

You will support product development and implementation across your IPG agency patch, which will include Mediahub, Kinesso Direct and Ireland.

This role will also contribute to the creation of client strategy in line with KINESSO’s product, capabilities, and partners, as well as supporting where necessary with new business ventures.

Key Responsibilities 

Product

• Support the Addressable Product & Strategy Partner in the development of KINESSO UK & Ireland’s Go-To-Market materials, with a particular focus on how proprietary products and services fit into IPG’s agency story telling.
• Own the product and service pipeline management for your IPG agency patch, ensuring that all relevant stakeholders are supported as needed through each stage of campaign from first opportunity to PCA.
• Develop an intimate understanding of active and prospective clients through the lens of Investment and Product, being aware of potential new projects as well as cross-sell and up-sell opportunities.
• Be enthusiastic and proactive with the ever-changing digital landscape - keep pace with trends and developments by contributing to knowledge sharing and creating insight pieces for KSO UK&I and IPG agencies.
• Deliver KINESSO training to all relevant stakeholders within your assigned IPG agency patch, become an expert in the training material and the point-of-contact for product and strategy support.
• Build and keep strong relationships with technology providers, publishers and all capability partners ensuring a sound knowledge and understanding of propositions and encourage use and innovation with key partners, working with Investment teams closely.
• Represent KINESSO UK&I with both internal and client-facing presentations conducted over both Video Call solutions and in-person when required.

Client Strategy 

• Support the Addressable Product & Strategy Partner in the creation of mid-to-long term roadmaps for Tier 1 clients, ensuring that Product & Strategy capabilities are effectively mapped to client challenges to maximise uptake.
• Collaborate with the Addressable Strategy Team to ensure that campaigns are delivered in-line with a client’s roadmap, and in line with the agreed accountability framework across their client patches.
• Help to ensure the Addressable Strategy Team understand product priorities and educate on product story telling.
• Work closely with agency strategy teams within fellow IPG agencies to help them understand how KINESSO can help solve problems and drive innovation for their clients.

New Business Development

•  Represent KINESSO and support fellow IPG agencies with new business opportunities by contributing to strategic tasks, brief responses and tools and/or capability demonstrations

Desired Skills & Experience 

• In-depth knowledge of the digital media industry and media market dynamics proven by 4 years or more experience in a similar role.
• Excellent understanding of the digital marketing ecosystem and key players (DSPs, Ad Exchanges, Networks, SSPs, DMP, CDP).
• Experience working across Programmatic with Paid Search and Paid Social experience a bonus.
• Some experience with navigating large global client organizations.
• Interest and experience managing partner relationships to drive innovation.
• Can integrate and co-operate with different business functions.
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
• Ability to build strong relationships with the clients and other agencies.
• Ability to work independently but collaboratively with a self-starter attitude.
• Excellent quantitative and analytical skills, with the ability to draw conclusions based on data.
• Fundamental knowledge of ad targeting methodologies.
• Experience with statistics and related analysis methodologies is a plus.
• Ability to investigate, analyse and solve problems, and clearly communicate results.
• Can handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
• Ability to work collaboratively as part of a cross-functional team.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest-free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!