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Reach plc

Key Account Manager - Media Agencies

Job Posted 5 Days Ago Posted 5 Days Ago
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London, England
Mid level
London, England
Mid level
As a Key Account Manager, you will maximize revenues and build strong relationships with key agencies, develop innovative solutions, drive revenue growth, and mentor junior team members.
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Company Description

Who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express, Daily Star and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as the people and communities we reach. 

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Join us for a rewarding journey where your contributions will make a significant impact, all while enjoying the flexibility of a home-based role. Make 2025 your year of growth and achievement with us!

Job Description

What You’ll Be Doing:

As an Agency Patch Expert, you will play a crucial role in maximising revenues and building strong relationships with key industry players. You will leverage your expertise to understand agency briefs and client challenges, developing innovative, data-driven, multi-platform solutions that drive impactful results. Working closely with planners, investment teams, and digital experts, you will contribute to the overall success of the business by ensuring a strategic and collaborative approach to media planning.

Your focus will be on driving revenue growth by developing and maintaining influential relationships with both existing and new customers within your agency patch. To strengthen these relationships, you will conduct a minimum of six external business meetings per week, providing detailed summaries and action points to the Agency Lead and Group Agency Director.

You will collaborate with leadership to implement quarterly Business Plans that align with client and agency digital strategies, ensuring that all initiatives are tailored to maximize success. Additionally, you will develop and present a minimum of four proactive ideas each month to planning and digital teams, enhancing the agency’s offerings with creative and strategic solutions.

A deep understanding of the Reach plc portfolio will be essential, allowing you to confidently communicate our sales story and data capabilities to clients. Staying informed about the digital and print advertising markets, you will provide valuable industry insights and guidance on emerging trends that impact our business.

You will also oversee programmatic delivery, ensuring effective PG and PMP integrations to optimize campaign performance. Collaboration is key, and you will work closely with other Agency Business Managers and departments such as Programmatic, Trading, Publishing, Finance, Ad Ops, and Editorial to drive both revenue and profitability.

Additionally, you will regularly share data insights from proprietary systems with client portfolios to inform strategic decision-making. Maintaining accurate revenue forecasting and reporting will be a priority, ensuring that all prospects are up to date for weekly digital sales meetings.

As a mentor, you will support the development of Agency Executives, taking responsibility for your own growth through training sessions and a Personal Development Plan. Finally, you will uphold Reach’s diversity and inclusion policies, ensuring that our non-discrimination values are reflected in all activities.

Qualifications

To excel in this role, you will need proven expertise in developing and executing sales strategies that drive revenue growth and maximise opportunities. Your ability to build and maintain influential relationships with agency personnel and clients will be crucial in ensuring long-term success.

Strong communication skills, both verbal and written, will enable you to articulate complex ideas clearly and persuasively to clients and stakeholders. A deep understanding of the digital and print advertising markets, as well as the broader UK media landscape, will provide you with the insight needed to navigate industry trends and challenges effectively.

You will bring a strong working knowledge of the Reach plc portfolio, understanding how our products fit into the wider media and digital marketplaces. Experience in managing programmatic delivery, including PG and PMP integrations, will be essential in optimizing advertising performance.

Collaboration is key, and your ability to work across multiple departments to foster a cohesive and goal-driven environment will be instrumental in achieving success. Additionally, you should have strong data analysis skills, enabling you to interpret insights from proprietary systems and use them to inform strategic business decisions.

Highly organized and efficient, you will be able to manage multiple projects and priorities while maintaining a high standard of performance. Your experience in mentoring or coaching colleagues will contribute to a supportive and high-performing team environment.

As an advocate of Reach Solutions' principles and behaviors, you will embody Collaboration, Imagination, Determination, Excellence, and Professionalism in all aspects of your work. Lastly, a strong commitment to diversity and inclusion will ensure that all professional activities reflect Reach’s values of equity and non-discrimination.

Additional Information

What can we offer you?

We're offering a competitive salary and a range of fantastic benefits to help support you both personally and professionally. These include:

  • Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
  • 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
  • Giving back day - an additional day’s leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
  • Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
  • Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
  • We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Top Skills

Data Analysis
Media Planning
Programmatic Delivery

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