The Junior SEM Specialist manages PPC and SEM campaigns, focusing on Google Ads. Responsibilities include keyword research, bid management, ad copy creation, and performance analysis to drive business growth.
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
The Junior SEM Executive is responsible for the daily management and strategic optimization of PPC and SEM campaigns, mainly Google Ads, to drive measurable business growth. Key responsibilities include keyword research, bid management, and ad copy creation, alongside conducting A/B tests and data analysis to identify new growth opportunities.
WHAT YOU'LL DO
- Campaign Operations: Manage daily account activities, including bid adjustments, keyword research, and the creation of ad copy aligned with brand guidelines
- Performance Optimization: Continuously monitor campaign performance to identify and implement improvements in ROAS.
- Strategy Development: Support the creation of PPC strategies that align with business goals, driving relevant and measurable returns on investment.
- Growth Opportunities: Identify and act on opportunities for campaign expansion, exploring new targeting options, ad formats, and audience segments.
- Performance Analysis: Provide insights into campaign performance, conduct tests to measure effectiveness, and make data-driven recommendations for improvement.
- Detail Orientation: Demonstrate meticulous attention to detail and a results-oriented approach, managing multiple tasks effectively in a dynamic environment.
WHO YOU ARE
- Operational Precision: You demonstrate meticulous attention to detail. You understand that small errors in a PPC environment can have significant financial implications and take steps to ensure total accuracy.
- Analytical Proficiency: You possess a strong aptitude for data and numerical analysis. You can interpret datasets to identify trends and provide evidence-based recommendations.
- Technical Foundation: Ideally, you have hands-on experience with Google Ads or a similar performance marketing platform. Familiarity with Microsoft Excel for data manipulation is essential.
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Top Skills
Google Ads
Excel
FARFETCH London, England Office
The Bower, 4th Floor, Old Street, London, United Kingdom, EC1V 9NR
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