Junior Performance Marketing Specialist

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

• Plan, execute, and optimize performance marketing campaigns across paid media channels.

• Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.

• Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.

• Optimize audience targeting and alignment between paid media and sales objectives.

• Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.

• Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.

• Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.

• Compile performance reports and provide clear insights, trends, and recommendations to stakeholders.

• Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition.

• Analyze user behaviour using heatmapping and session-recording tools such as Hotjar or Mouseflow.

• Collaborate with SEO teams on onsite initiatives, including keyword research, metadata optimization, and technical analysis.

• Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.

• Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot.

• Ensure consistent messaging and brand alignment across all marketing channels.

• Work collaboratively on projects using Jira or similar project management tools.

• Operate independently as a self-starter while maintaining strong cross-functional collaboration.

• Full professional proficiency in English (mandatory).

• Full professional proficiency in at least one additional international language (mandatory), preferably German, French, Italian, Spanish or Arabic.

Required Qualifications

• 2+ years of experience in Google Ads

• 2+ years of experience in marketing analytics tools and SEO optimization strategies

• 2+ years of experience in marketing automation and project management platforms

• Strong expertise in Google Ads, Meta, LinkedIn, Reddit, and Programmatic.

• Proven track record of improving performance metrics (CPA, ROAS, conversion rate)

• Advanced analytical skills and comfort working with data and dashboards

• Experience with tracking and measurement tools (GA4, Google Tag Manager, pixels)

• Ability to work independently and take ownership of campaigns end-to-end

Bonus

• Google Ads certification

• Meta Ads experience

• Experience with B2B lead generation campaigns, including lead quality optimization

• Familiarity with CRM integrations (e.g., HubSpot, Salesforce) and data enrichment tools such as Lusha and Zoominfo

• Experience working with long sales cycles and lead nurturing strategies

• Previous experience in SaaS or B2B environments

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.