Junior Digital Product Analyst

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision- we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

The Role

Forming part of the Customer Analytics function within the Digital team, the Junior Product Analyst will work closely with the Digital Product, UX, Optimisation and Experimentation teams to help assess, understand and improve the performance of our digital experiences across the group.

This is an excellent opportunity for someone early in their analytics career to develop strong product and digital analytics skills, working alongside experienced analysts and a wide range of stakeholders in a fast-paced ecommerce environment.

Key Responsibilities

• Support the development and maintenance of dashboards that help product teams understand performance, user behaviour and key drop-off points across the customer funnel.
• Assist with ad-hoc analysis and deep-dives to identify opportunities to improve conversion, engagement and customer experience across our websites and apps.
• Support the Experimentation team with analysis of A/B tests, helping to ensure results are clearly understood and insights are shared with stakeholders.    
• Work with Optimisation and Personalisation teams to help measure the impact of new features, experiences and personalised content on different customer segments.
• Learn and apply best-practice measurement approaches across product, UX, testing and analytics, with guidance from the Senior Product Analyst.
• Build positive working relationships with stakeholders, responding to analytical requests and communicating insights clearly.

• Some experience in a digital, product or web analytics role (or a relevant placement, internship or graduate role), ideally within an ecommerce or digital environment.
• Basic to intermediate SQL skills, with a desire to continue developing technical capability.
• Exposure to web analytics tools such as GA4 and/or Content Square
• An understanding of A/B testing concepts and experimentation principles, even if experience is limited.
• Familiarity with data visualisation tools (e.g. Power BI, Looker, Tableau or similar).
• Clear communicator with the ability to explain insights in a straightforward way and adapt messaging for different audiences.
• Curious, proactive and keen to learn, with an interest in how data can improve digital products and customer experiences.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.