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IVD/Medical Devices Global Campaign Manager
UK homebased with up to 20% travel to core meetings and events
About the role
Reporting to the Global Marketing Lead – Medical Devices, the In Vitro Diagnostics (IVD)/Medical Devices Global Campaign Manager will help drive commercial success through creating effective communications strategies, content production and exemplary project management skills. This role will lead the strategy, planning and content production of integrated marketing campaigns, which will be delivered across multiple regions to promote BSI IVD or Medical Devices regulatory services.
Responsibilities:
- Support in the development and delivery of global marketing strategies for the IVD/Medical Devices business unit, ensuring alignment with commercial priorities, market trends, and regulatory developments.
- Support in the development & delivery of global product campaigns following commercial alignment (with country teams). Ensuring key messages, content and materials translate & support local market commercial teams with lead development, customer engagement and sales.
- Conduct and support global market insights and competitor analysis identifying product changes, regional promotional activity and trends in competitive landscape.
- Develop the definition and segmenting principles of target audiences, messaging, and positioning for specific BSI campaigns.
- Act as the primary marketing/ brand point of contact for external queries relating to promotion of client achievements and relevant brand marks.
- Utilize advanced project management tools to accurately track and manage tactical projects, materials and campaign ensuring all milestones are met efficiently.
- Uphold the integrity and consistency of BSI’s brand by ensuring all external communications strictly adhere to BSI’s branding and style guidelines.
- Other tasks include internal communications and building and maintaining relationships.
To be successful in the role, you will have:
- University Degree or equivalent in in Marketing, Communications, PR, Business, or a
related field. - At least 5 years’ experience in marketing roles with demonstrable responsibility for global or multi-regional campaigns. Experience with global product launches, regulatory transitions, or major change-management communications. Preferably IVD, Medical Devices or Life Sciences industries.
- Demonstratable experience of building and maintaining strong internal and external stakeholder relationships.
- Excellent verbal and written communication skills. Fluent in both local language and English.
BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
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About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
