The International Marketing Manager will execute regional marketing strategies, manage events, deliver brand awareness initiatives, and report on marketing performance across EMEA and APAC markets.
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba TV is redefining how the world measures and activates television and cross-screen advertising. With proprietary first-party data from millions of opted-in smart TVs and devices, we deliver unmatched insights into viewership behaviour and media consumption across platforms. Our mission is to help advertisers, publishers, and tech platforms connect meaningfully with audiences—while transforming the future of measurement, targeting, and media intelligence.
We’re looking for an International Marketing Manager with hands-on experience executing regional marketing strategies across multiple EMEA and APAC markets. This person will play a key role in growing our brand presence and supporting business growth in high-priority international regions.
As part of the global marketing team, the role will report to the Director of International Marketing and work closely with regional sales leads and cross-functional teams to deliver impactful and creative marketing initiatives for Samba’s fast-growing international markets.
WHAT YOU'LL DO
- Assist the Director of International Marketing in planning, executing and tracking integrated marketing plans across multiple markets, including events, communications, product marketing, and demand generation.
- Collaborate closely with regional sales and cross-functional teams to stay aligned on business goals, market needs, and priorities.
- Deliver marketing initiatives that build brand awareness, drive demand, engage target audiences, generate leads, and support pipeline growth.
- Manage Samba’s presence at industry, agency, and Samba-hosted events — leading event production, coordination, and content with creativity and attention to detail.
- Contribute to comms and thought leadership efforts, including press releases, articles, speaking opportunities, panel preparation, and awards submissions.
- Create localised marketing collateral (e.g. slides, one-pagers, case studies) that ensures messaging is accurate, impactful, and tailored to each market.
- Monitor and report on the ROI of marketing activities, using insights to improve performance and guide future planning.
- Stay up to date on regional industry trends, customer needs, and competitor activity to help shape and refine marketing strategies.
WHO YOU ARE
- 5+ years of B2B marketing experience in the media and adtech sector, with experience collaborating with agencies, brands, platforms, and publishers
- Strong generalist marketer, creative thinker, and clear communicator with hands-on experience across events, product marketing, PR, thought leadership, and demand generation
- Demonstrated ability to understand complex requests, ask the right questions, and deliver locally relevant messaging and marketing projects
- Proactive and collaborative, with experience working across cross-functional teams in multiple regions to achieve alignment and results
- Organised self-starter who can prioritise, adapt quickly, and manage multiple projects in a fast-paced environment
- Skilled storyteller and writer who can translate media insights and industry trends into effective marketing messages
- Strong track record of setting clear goals, managing timelines, and measuring progress against ambitious KPIs
- Proficient in HubSpot and Salesforce, with experience managing the full lead generation cycle — from database management to email campaigns and performance tracking
- Second language such as German, French, or Spanish is preferred but not required
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
Hubspot
Salesforce
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