The Brand Director will lead brand governance, manage global agencies, ensure cross-functional alignment, and maintain brand presence in high-trust environments, targeting regulated industries.
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
Responsibilities:
- Brand authority & governance
- Own the Brand Language OS and brand operating rules
- Act as final approver on brand tone, language, and narrative
- Say “no” to growth-driven pressure that breaks brand discipline
- Prevent drift into hype, urgency, or promotional fintech language
- Agency leadership
- Lead and govern global agencies
- Translate brand strategy into executable systems for agencies
- Ensure consistency across markets without over-localisation
- Control scope creep and “creative reinvention”
- Cross-functional alignment
- Work closely with Product, PR, Performance, CRM, Compliance
- Ensure product language, PR narratives, and performance copy align
- Act as the brand counterweight to growth and commercial pressure
- Brand in high-trust environments
- Own brand presence in premium contexts (airports, inflight, FT, institutional media)
- Ensure brand behaviour matches regulated, long-term credibility
- Treat brand as infrastructure, not promotion
Requirements:
- 10+ years of experience in senior brand leadership roles.
- Proven background in regulated or high-trust industries (preferred). Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred, including client-side work with brand systems (e.g. Landor, Interbrand, Wolff Olins) or major agency networks.
- Demonstrated ability to govern large agencies rather than rely on them for strategy.
- Experience managing and scaling brand across multiple international markets.
- Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk.
- Exposure to PR, product language, and brand governance, not solely advertising or campaigns.
What you will get in return:
• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.
Applicable for Poland: Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request [email protected]. You may report a violation referred to in the Procedure under the terms specified therein.
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