Interim Head of Brand Marketing (FTC, June start date)

MORI is a digitally native, omnichannel baby and children’s sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant acclaim and global recognition, partly fuelled by celebrity endorsements, as well as winning multiple awards including Best Children’s Sleepwear (2024), Most Eco-Friendly Brand (2020, 2021, 2022, 2024), Can’t Live Without Parenting Product (2021, 2023), The Queen’s Award for Enterprise (2022).

The Role

If you are an experienced Senior Brand Manager who has been working in the D2C space, this could be the role for you.

We are looking for a Head of Brand Marketing to join the team at MORI on a temporary basis. Reporting into our CMO you will lead our brand marketing function during 2025/26. 

Responsibilities

• Lead the team through planning and execution of the 2025/26 brand strategy ensuring alignment with business objectives
• Along with driving existing initiatives forward you will propose compelling business cases for new initiatives to test during your time in the business 
• Lead, inspire and develop a high-performing team: direct reports (2), the wider Brand team, along with external partners and agencies (when required)
• Accountability for Brand Marketing channels:
• Brand & Partnerships - Customer obsessed, a brand guardian and champion. You will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US. Translate our brand purpose and values into compelling campaigns that drive brand awareness, build brand affinity, strengthen customer engagement with a focus on ROI
• PR & Influencers - You will lead our internal team to create buzz around the brand via consumer coverage, increased business coverage, and our successful organic influencer programme; with a focus on continuing to commercialise the latter 
• Organic Social Media - With a sharp focus on maintaining our industry-leading engagement rate on our lead channel: Instagram, you take a strategic and highly creative full-funnel approach. You’ll guide the team to explore emerging features and platforms
• Community - From digital (FB group) to physical community building (stores) you will nurture a customer-centric community that drives brand advocacy and fuels long term growth
• Retail & Wholesale - Support marketing efforts in these fast growing sales channels along with being a key stakeholder on store design for new store openings
• Collaborate with the Product, Growth marketing and Creative functions to deliver amazing brand experiences across every touchpoint of our brand 
• Drive brand-led thinking across our business
• Responsible for the brand budget and channel performance

• An experienced senior brand manager, with 4+ years at that level managing a team
• Experience working for a digitally native, omnichannel retail business
• Experience in a scale-up business
• Proven track record of being responsible for PR, influencer marketing (organic & paid), organic social media, content marketing, partnerships to drive our approach
• Strategy-led, commercially minded with conceptual vision
• A natural leader who thrives in a scale-up environment and can motivate teams to deliver results 
• Brand building expertise through brand strategy and campaign management 
• Strong interpersonal skills with the ability to communicate and influence with impact
• Experience managing external partners / agencies
• Strong planning, project and time management skills
• Ability to work both strategically and operationally 

• The opportunity to be a part of an award-winning brand
• Hybrid working with 1 day minimum in the office per week (Ladbroke Grove, London)
• 24 days holiday annually + UK bank holidays
• Flexible working hours, with core working hours 9am - 4pm 
• Early finish on the last Friday of the month
• Regular social activities
• Up to 50% discount on our collections plus sample sales

Please complete our Google Form , alongside completing the application form.