Interim Head of Brand Marketing (FTC, June start date)

MORI is a digitally native, omnichannel baby and children’s sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant acclaim and global recognition, partly fuelled by celebrity endorsements, as well as winning multiple awards including Best Children’s Sleepwear (2024), Most Eco-Friendly Brand (2020, 2021, 2022, 2024), Can’t Live Without Parenting Product (2021, 2023), The Queen’s Award for Enterprise (2022).

The Role

We are looking for a Head of Brand Marketing to join the team at MORI on a temporary basis. Reporting into our CMO you will lead our brand marketing function during 2025/26. 

Responsibilities

• Lead the team through planning and execution of the 2025/26 brand strategy ensuring alignment with business objectives
• Along with driving existing initiatives forward you will propose compelling business cases for new initiatives to test during your time in the business 
• Lead, inspire and develop a high-performing team: direct reports (2), the wider Brand team, along with external partners and agencies (when required)
• Accountability for Brand Marketing channels:
• Brand & Partnerships - Customer obsessed, a brand guardian and champion. You will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US. Translate our brand purpose and values into compelling campaigns that drive brand awareness, build brand affinity, strengthen customer engagement with a focus on ROI
• PR & Influencers - You will lead our internal team to create buzz around the brand via consumer coverage, increased business coverage, and our successful organic influencer programme; with a focus on continuing to commercialise the latter 
• Organic Social Media - With a sharp focus on maintaining our industry-leading engagement rate on our lead channel: Instagram, you take a strategic and highly creative full-funnel approach. You’ll guide the team to explore emerging features and platforms
• Community - From digital (FB group) to physical community building (stores) you will nurture a customer-centric community that drives brand advocacy and fuels long term growth
• Retail & Wholesale - Support marketing efforts in these fast growing sales channels along with being a key stakeholder on store design for new store openings
• Collaborate with the Product, Growth marketing and Creative functions to deliver amazing brand experiences across every touchpoint of our brand 
• Drive brand-led thinking across our business
• Responsible for the brand budget and channel performance

• An experienced senior brand manager, with 4+ years at that level managing a team
• Experience working for a digitally native, omnichannel retail business
• Experience in a scale-up business
• Proven track record of being responsible for PR, influencer marketing (organic & paid), organic social media, content marketing, partnerships to drive our approach
• Strategy-led, commercially minded with conceptual vision
• A natural leader who thrives in a scale-up environment and can motivate teams to deliver results 
• Brand building expertise through brand strategy and campaign management 
• Strong interpersonal skills with the ability to communicate and influence with impact
• Experience managing external partners / agencies
• Strong planning, project and time management skills
• Ability to work both strategically and operationally 

• The opportunity to be a part of an award-winning brand
• Hybrid working with 1 day minimum in the office per week (Ladbroke Grove, London)
• 24 days holiday annually + UK bank holidays
• Flexible working hours, with core working hours 9am - 4pm 
• Early finish on the last Friday of the month
• Regular social activities
• Up to 50% discount on our collections plus sample sales

Please complete our Google Form , alongside completing the application form.