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The Integrated Content Marketing Manager will create and manage diverse content across channels, collaborate with global teams, and measure content performance for international markets.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
We’re looking for an Integrated Content Marketing Manager to create and scale content that resonates across international markets.
This role goes beyond content creation. You’ll work across formats and channels, thinking about what content to create, where it should live, how it’s distributed, and how it’s measured. You’ll also collaborate closely with US-based teams to adapt and activate global content for international audiences.
What You’ll Accomplish
- Create and manage a range of content formats, including: Long-form and thought leadership content, Research-led content, Customer stories and interviews (written and video),Short-form content for campaigns and social
- Turn product, customer, and market insights into clear, compelling stories
- Think strategically about content distribution across channels (web, email, social, events, webinars) working with locally based demand and customer manager
- Repurpose and adapt content to maximise reach and impact
- Partner with US-based Content, Product Marketing, and Research teams to localise and activate global content
- Track performance and usage to understand what content is working and where to optimise
Your Expertise
- 5–8+ years of experience in B2B content marketing (SaaS or tech preferred)
- Experience working across multiple content formats and channels
- Strong point of view on content distribution and measurement
- Comfortable collaborating cross-functionally with global stakeholders
- Strong storytelling, editing, and project management skills
What Success Looks Like
- Content that is widely used across international campaigns and initiatives
- Strong adoption of global content in regional markets
- Clear insight into content performance by channel
- Trusted partnerships with US content, PMM, and research teams
#LI-JH1
By applying for this position, your data will be processed as per Attentive's Privacy Policy.
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
B2B
Content Marketing
Marketing
Attentive London, England Office
Techspace Shoreditch, London, United Kingdom, EC2A 4DS
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