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We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
POSITION SNAPSHOT
Job title: Insights Analyst
Location: Manchester
Contract type: Permanent
Who are we:
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Original Source and Imperial Leather.
If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning offices, then this could be the right role for you.
Key Duties and Responsibilities:
Insight work
Proactive use of multiple data sources to create insight including:
Market data – Future trends, cultural impacts and commercial trends
Consumer – Behavioural measures such as Kantar, Nielsen, Mintel, Bespoke Qual & Quant work
Shopper – behavioural data sources such as Dunnhumby & advantage, IGD and Bespoke Qual & Quant work
A supportive role to help deliver mixed methodology insights projects with the Insights Manager – UK Lead as and when work required
Influencing business approach
Creation of insight to shape marketing and R&D programmes through thorough report writing and communication of content
Methodology approach
Use of mixed methodologies to drive the best outcomes for insight derivation when supporting the team
Finding the hidden insights across multiple data sources by creating a validated story and creating a clear action plan for the business based on the outputs
Identifying gaps in understanding along the Path to Purchase and working with team and partner vendors to plan how to fill this understanding
Criteria/Competencies:
CPG Experience
Working within a fast-paced CPG environment that covers Grocery, Specialists and Online
Working alongside Marketing, R&D and Cat Man to deliver innovation across product and marketing comms
Working with marketing leading brands to enable growth from a leadership position as well as challenger brands
Ways of working
Working in times of transition and demonstration of change management
Team player and delivery of aligned goals across functions
Empathetic approach to understanding diverse business questions
Challenging and objective, using data to validate business orthodoxies
Communication skills
Ability to simplify complex data sources into clear story telling – creating insight not data
Turning multiple data points into demonstrable actions for the business
Ability to present insight 1:1 as well as in group settings effectively
Methodology approach
Use of mixed methodologies to drive the best outcomes for insight derivation
Understanding of the latest tech platforms and how to mine these for data
Utilising multiple sources of data to tell the story
Team Player
Ability to work in the team environment and raise the bar
Ability to lead in cross functional teams
Seen as a key contributor to the business and its insight creation
Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying.
Equal Opportunities:
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
