Influencer Specialist

Competitive salary plus benefits.

"Let’s find your role" 

Are you passionate about social media and influencer marketing in a fast-paced retail environment? If so, this could be the perfect opportunity for you.

We’re looking for an experienced Influencer Executive to join the in-house Asda Social team and lead the day-to-day execution of organic influencer content. Reporting to the Organic Social & Influencer Manager, you’ll play a key role in onboarding talent and working closely with our influencer agency to drive engagement and advocacy through high-performing, social-first content.

You’ll act as a central point of contact for influencer activity across Campaigns, PR, Trading, Paid Social, Local Marketing and wider brand teams- ensuring alignment and maximising the impact of our influencer partnerships.

You will; 

• Act as the key contact for influencers, talent and agency partners - building strong, long-term relationships
• Lead the day-to-day management and execution of influencer campaigns, ensuring content is delivered on time and to brief
• Own influencer briefing, collaborating with agencies to identify the right talent using data and insights
• Stay ahead of platform trends (TikTok, YouTube, etc.) and shape best-in-class, social-first creative 
• Work cross-functionally with Campaigns, PR, Paid Social and wider teams to oversee and consult on talent collaborations,  ensuring alignment and consistent messaging across all channels
• Manage relationships with talent agents and support contract negotiations where required
• Collaborate with Social Insights teams and agencies to analyse performance, identify optimisation opportunities, and inform future planning
• Support budget management and ensure efficient use of influencer spend

"Let’s find out about you" 

• 2 years’ experience in influencer marketing, including in-house and agency management of talent
• Experience using Influencer Tools i.e. Creator IQ, IMAI, Companion, etc. 
• Strong network of influencers, talent agents and industry contacts
• Experience managing multiple projects in a fast-paced environment with diverse stakeholders
• Proven ability to deliver influencer campaigns aligned to business and brand objectives
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent communication and relationship-building skills across cross-functional teams
• Excellent organisational and prioritisation skills, with the ability to manage multiple projects in a fast-paced environment.
• Confident presenting ideas and recommendations clearly and concisely
• Proactive, creative thinker with a strong understanding of social and influencer trends

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves