Manage content and user operations for UK market: curate and promote trending videos, collaborate with data to improve content diversity, build and manage influencer relationships, drive DAU and website traffic, execute local events and publicity campaigns, and develop strategies to boost user activation and loyalty.
Job Description
Candidate profile
Our client is an artificial intelligence backboned media company operating top content apps (music, video broadcasting, news, etc.) in 100+ countries/regions. To continue growing their presence in the EMEA region, our client is looking for a talented and creative professional to join their team.
Based in their London office, you will engage with platform's users getting better understandings of their taste & preference; set/adjust content strategies; build relationships with influencers and drive the website traffic.
If you have a great passion for digital trend and music, don't hesitate to drop your CV for further discussion!
Role and Responsibilities
Content Operations:
- Growth of Content Diversity and user base;
- Deep understanding of the content market in the U.K., and familiar with the most recent trending videos consumed by British audience;
- Choose qualified videos, promote on social media platforms and be responsible for in-app content;
- Participate in launching and operating “hashtag”, follow up the hot spots in the country and carry out innovative publicity;
- Monitor local content ecosystem, collaborate with data team to improve the diversity of in-app content, give feedback/guidelines to user operations to acquire the right content needed in the community;
- Possess a strong understanding of our product, our competition in the industry and our positioning to leverage them into impactful marketing activities;
- Research new market trends as well as user insights to leverage them into impactful marketing activities.
User Operations:
- Build long-term relationships with new and existing users in the social media and entertainment industry and follow through to a successful agreement;
- Responsible for user operation and management, focus on the top and mid-level creators, develop strategies to increase DAU, user activation and user loyalty;
- Execution or attendance of local events or shows.
Candidate profile
- Relevant experience in Social Media or MCN Management;
- Experience in the local entertainment industry preferred;
- Excellent network with influencers or digital influencer agencies preferred;
- Excellent communication and networking skills;
- Highly self-driven and result-oriented.
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