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About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit https://uphold.com.
The opportunity
We’re looking for a creative, data-driven, and relationship-savvy Influencer Marketing Manager to lead our influencer marketing strategy. This role will be responsible for identifying, negotiating, activating, and scaling influencer partnerships that drive brand awareness, engagement, and performance outcomes.
You will collaborate closely with brand, social, content, legal, and compliance to ensure alignment and maximize ROI across all influencer-driven initiatives.
Key responsibilities
Program Development and Management:
- Develop and execute the influencer marketing strategy to increase business KPIs.
- Identify and recruit new influencers through various channels, including social networks, influencer networks, and other marketing platforms.
- Manage relationships with existing influencers on our influencer program, ensuring they have the necessary tools and information to promote our brand effectively.
Campaign Strategy and Execution:
- Plan and manage influencer marketing campaigns, including product launch support, incentives and promos, and creative assets.
- Work with the creative team to develop and update marketing materials for influencers.
- Monitor and analyze influencer performance to ensure alignment with company goals and optimize as needed.
Analytics and Reporting:
- Track, analyze, and report on key metrics related to the Influencer program, such as traffic, conversion rates, and ROI.
- Use data insights to make informed decisions and optimize influencer campaigns for better performance.
Compliance and Best Practices:
- Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region.
- Stay up-to-date with industry trends, best practices, and competitive landscape to continually improve the influencer program.
- Implement and enforce company policies regarding influencer marketing activities.
Collaboration:
- Work closely with cross functional partners, including compliance, legal, creative team, product marketing, data and copywriting teams.
- Attend industry events and networking opportunities to build relationships and stay informed about the latest trends.
Required qualifications
- Bachelor’s degree
- 3-5 years of experience in influencer marketing. Ideal candidates would have experience running crypto influencer campaigns.
- Proven track record of managing successful influencer programs and driving measurable results.
- Strong analytical skills and experience with performance marketing metrics.
- Excellent communication and relationship-building skills.
- Proficiency with influencer marketing platforms and tracking tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational skills and attention to detail.
What we have to offer you
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
Be part of a great company that is revolutionizing the financial services. Apply now!
If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.
EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
