HOURGLASS COSMETICS — Influencer Marketing Manager, UKI & EMEA
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and nearly 3,000 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com
In this role, you will help to drive the UKI & EMEA regions in delivering impactful influencer marketing activity that grows brand awareness, inspires consumer engagement and maximises commercial impact. This role requires a pro-active and self-starter approach with previous experience in influencer marketing essential.
The ideal candidate is forward-thinking and agile, is immersed in the world of social media and its ever-changing landscape. They will have a thorough understanding of influencer marketing as a channel to drive brand growth and commercial opportunity. The candidate should enjoy the fast-paced nature of influencer marketing, be well-versed in content creator needs and managing multiple cross-channel influencer campaigns, simultaneously.
The role requires diligent project management, an ability to self-prioritise, strong communication skills and confidence building relationships. A passion for brand-building in the luxury space is key. You will report directly to the Senior Brand & Influencer Marketing Manager UKI & EMEA.
WHAT YOU DO:
- Manage influencer campaigns end-to-end. Identify and curate talent to support key launches. A combination of creative ideation, always thinking earned first and strategic laydown capabilities.
- Negotiate rates and deliverables to maximise engagement, manage legal contracting, ensure comprehensive briefings and oversee content delivery.
- Build out the influencer database. In collaboration with the PR & Comms teams, research and identify influencers and cultural tastemakers within beauty and key lifestyle verticals, as identified by the brand teams. Curate a tiered network of influencers who are a strong brand fit and commercial drivers. Build relationships with talent managers and key contacts at social networks.
- Monitor and analyse the performance of all influencer / creator campaigns, benchmarking against prior campaigns, reporting on ROI and share of voice. Develop and deliver comprehensive reports on marketing performance, using key tools to extract data-driven insights to optimise future strategies.
- Keep up to date with industry developments, trends, platforms, and best practices to stay ahead of the curve.
- Collaborate with cross-functional teams, both locally and globally, to align influencer marketing efforts with overall brand goals. Support retail marketing activities as needed (events, pop-ups, exclusive content), deliver reults in line with channel and regional market goals.
- Support with paid social best practice, to amplify influencer / creator content, to reach new / targeted audiences and sustain virality around campaigns, driving an uplift in organic and direct traffic
- Manage organic influencer activations from ideation to execution, including the production of regional influencer mailers, and local community-building events.
YOU’LL LOVE THIS JOB IF
- You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
- You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals.
- You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
QUALIFICATIONS:
- 5+ years’ experience in influencer marketing, with a proven track record of managing successful campaigns.
- Strong understanding of social media platforms, particularly Instagram, TikTok, YouTube and emerging platforms.
- Experience using influencer marketing tools such as Tribe Dynamics & Creator IQ.
- Strong communication, negotiation and relationship-building skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Bachelor’s Degree required.
- Experience in the beauty, retail, luxury industries is highly preferred.
