The Influencer Marketing Coordinator will develop influencer marketing strategies, manage relationships with influencers, and analyze campaign performance to enhance user acquisition and brand growth in the Turkish market.
About the Role
We are seeking a highly motivated Influencer Marketing Coordinator (Turkish-speaking) to join our growing marketing team. The ideal candidate will have a deep understanding of the Turkish market, a passion for the casino and streaming industries, and a proven ability to build and manage successful influencer partnerships that drive user acquisition and brand growth.
Key Responsibilities
- Strategy & Execution
- Develop and execute influencer marketing strategies focused on lead generation and player acquisition.
- Collaborate closely with marketing and content teams to align influencer initiatives with broader campaigns.
- Influencer Management
- Identify, vet, and build strong relationships with influencers, streamers, and brand ambassadors within the Turkish market.
- Review potential collaborators’ channels and verify their authenticity before onboarding.
- Manage the end-to-end process of influencer campaigns — from briefing to execution to post-campaign evaluation.
- Negotiate contracts and manage influencer budgets.
- Campaign Monitoring & Optimization
- Track daily performance of influencer content, monitor streamers' channels, and ensure scheduled posts are executed.
- Analyze chat interactions and provide suggestions to improve engagement, especially when addressing negative feedback.
- Monitor KPIs, including First Time Depositors (FTDs) and player value, and optimize ROI from influencer campaigns.
- Collect and report campaign results, providing actionable insights for future improvement.
- Relationship & Community Management
- Act as a key point of contact between influencers, customer service, and internal stakeholders.
- Maintain a positive relationship with streamers through encouraging and clear communication.
- Offer regular feedback and suggestions to streamers to ensure continuous performance improvement.
- Be fully informed of each streamer’s timeline, campaign expectations, and community responsibilities.
- Market & Trend Analysis
- Stay up-to-date with the latest trends in social media, influencer marketing, and streaming in the Turkish-speaking iGaming community.
- Share insights on new trends or platforms that could enhance our influencer strategy.
Key Performance Indicators (KPIs)
- First Time Depositors (FTDs)
- Player Lifetime Value (LTV)
- Influencer Budget Management & Return on Investment (ROI)
Requirements
- Native or fluent in Turkish; strong proficiency in English is required.
- Proven experience in influencer marketing, preferably within the online casino or gaming industry.
- Deep understanding of the Turkish market and its digital landscape.
- Passionate about streaming, social media, and content creation.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and drive performance.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
Nice to Have
- Experience working with streamers or live content creators.
- Background in online gaming or iGaming industries.
- Familiarity with influencer marketing tools and performance tracking platforms.
What We Offer
- Collaborative and multicultural team
- Growth opportunities in a rapidly scaling business
- Competitive salary EUR 30,000 -EUR 35,000
- GYM Entitlement
- Health and Dental Insurance
Top Skills
Influencer Marketing Tools
Performance Tracking Platforms
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