At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads and helped users walk over 23 trillion steps.
Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it.
This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months.
You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.
If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!
What you'll do:
Strategic Development (60%)
Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)
Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches
Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers
Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale
Analyze market opportunities and build data-driven business cases for new initiatives
Team Leadership & Operations (40%)
Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices
Establish clear workflows, tracking systems, and performance metrics
Drive continuous improvement and knowledge sharing across geographies
What you'll bring:
Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it
A builder mindset: you've created something original, not just operated existing platforms
Background in consumer mobile apps or web products (startup environment strongly preferred)
Strong project management and organizational skills
Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch
Data-driven and creative in equal measure
Comfort with variable compensation tied directly to outcomes
Why Sweatcoin:
A mission that genuinely matters: getting millions of people moving every single day
Full ownership of a high-impact acquisition channel with direct influence on company growth
Remote-first culture with flexibility and trust at its core
Direct collaboration with leadership in a fast-moving, founder-minded environment
Room to experiment, build, and leave your mark
Sweatcoin London, England Office
London, United Kingdom
