Influencer Manager - BD focus

At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads and helped users walk over 23 trillion steps.

Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it.
This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months.

You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.

If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!
What you'll do:

Strategic Development (60%)

• Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)

• Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches

• Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers

• Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale

• Analyze market opportunities and build data-driven business cases for the new initiatives

Team Leadership & Operations (40%)

• Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices

• Establish clear workflows, tracking systems, and performance metrics

• Drive continuous improvement and knowledge sharing across geographies

What you'll bring:

• Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it

• A builder mindset: you've created something original, not just operated existing platforms

• Background in consumer mobile apps or web products (startup environment strongly preferred)

• Strong project management and organizational skills

• Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch

• Data-driven and creative in equal measure

• Comfort with variable compensation tied directly to outcomes

Why Sweatcoin:

• A mission that genuinely matters: getting millions of people moving every single day

• Full ownership of a high-impact acquisition channel with direct influence on company growth

• Remote-first culture with flexibility and trust at its core

• Direct collaboration with leadership in a fast-moving, founder-minded environment

• Room to experiment, build, and leave your mark