Influencer Director (UK)

About the Role 

We’re looking for an accomplished Influencer Director to lead influencer strategy, creative direction, and partnerships for one of the world’s most admired international jewellery brands. 

Based in the US, you’ll shape and execute influencer marketing that elevates the brand’s visibility, desirability, and cultural relevance across North America while aligning with global strategy and creative direction. 

You’ll act as both strategic architect and creative leader, setting the influencer vision for the US market, managing a growing team, and collaborating closely with international counterparts to ensure consistency, quality, and measurable impact across all regions. 

Key Responsibilities 

• Lead influencer marketing strategy for the US market within a globally aligned framework, defining creative direction, talent strategy, and measurable KPIs. 

• Develop and manage creator partnerships spanning macro, celebrity, and culturally influential mid-tier talent across TikTok, Instagram, and YouTube. 

• Oversee campaign execution from ideation through to content delivery, ensuring every activation reflects the brand’s aesthetic, storytelling values, and performance
  objectives. 

• Collaborate with international teams (Social, Content, Creative, DPR, Paid, and Strategy) to align influencer output with wider content, performance, and brand initiatives. 

• Mentor and lead the influencer team in the US, guiding creative ideation, campaign operations, and professional growth. 

• Analye and optimize performance, leveraging metrics such as Engagement Rate, EMV, CPM, CTR, and sentiment to refine strategy and reporting. 

• Represent Greenpark and the client brand in creator and industry contexts, acting as an ambassador for best-in-class influencer practice and partnership integrity. 

• Stay ahead of platform and cultural trends, identifying new opportunities, creators, and content formats that drive cultural cut-through and discoverability. 
  

Requirements 

• 7+ years’ experience in influencer marketing, social strategy, or creator partnerships, ideally within luxury, lifestyle, or fashion categories. 

• Proven record leading large-scale influencer programs in the US market and beyond while collaborating with global or regional teams. 

• Demonstrated experience building and scaling creator ecosystems, from talent scouting to long-term ambassador programs. 

• Strong grasp of cross-channel storytelling across TikTok, Instagram, YouTube, and emerging social platforms. 

• Experience integrating paid and organic influencer campaigns, including boosting and performance optimization. 

• Proficient in influencer and social analytics tools such as CreatorIQ, Traackr, Tagger, or GRIN, with a data-informed approach to strategy and reporting. 

• Exceptional leadership, negotiation, and presentation skills. 

• Deep cultural fluency and creative instinct, able to connect global brand storytelling to local relevance and emotion. 

• A proactive, collaborative, and entrepreneurial mindset, comfortable working across time zones, cultures, and disciplines.

You’ll Thrive Here If You Are 

• A strategic storyteller who believes influence is built through meaning, not metrics.
  • Hands-on and visionary, able to move seamlessly from high-level strategy to creative detail.
  • Culturally fluent, always ahead of what’s next in social behavior and creator culture. 
  • Excited to shape a global brand’s presence through US-driven influence, leading a team that sets the creative standard worldwide.