HR Business Partner

Location: London (In person)

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralizes global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

As an HR Business Partner at Swap, you will act as a strategic partner to business leaders and teams across the organisation. You will ensure that our people strategy aligns with our business goals, foster a high-impact and inclusive culture, and provide expert HR support across the employee lifecycle. This role requires deep experience operating in both the UK and the Netherlands, and the ability to support a growing, international workforce.

Strategic Partnership

• Partner with senior leadership and business units to understand their strategy, challenges and people needs, translating these into actionable HR initiatives.
• Provide coaching, advice and support to managers and employees on performance management, career development, succession planning, organisational change, employee relations and more.

Talent & Capability

• Lead or support end-to-end talent acquisition for your business areas: role design, candidate experience, hiring manager capability, and onboarding.

Performance & Organisation

• Drive performance management processes, including goal-setting, feedback, review cycles and performance improvement plans.
• Support organisational design and workforce planning: structure, roles, spans, and ensuring we have the right resources in place for growth.

Culture, Engagement & ER

• Foster employee engagement, retention and culture through surveys, focus groups, action planning, and initiatives that reinforce our values and our culture of accountability, collaboration and continuous improvement.
• Oversee employee relations matters and ensure compliance with employment law and best practice, acting as the escalation point for complex issues in the UK and the Netherlands.

Data & Change

• Monitor and report on key HR metrics (turnover, engagement, headcount, D&I, etc.) and provide insights that drive action.
• Act as a change agent as we scale, ensuring our people practices evolve and remain fit-for-purpose across fast growth, international operations and cross-functional teams.

What you will be doing

• Proven experience (typically 3-5 years) as an HR Business Partner or HR Generalist, including hands-on experience supporting teams in both the UK and the Netherlands.
  
• Strong business acumen with the ability to partner with, challenge and influence senior leaders, tying HR initiatives directly to business outcomes.
• Operationally strong and comfortable working across the full employee lifecycle in a dynamic, high-growth SaaS or tech-scale environment.
• Excellent interpersonal skills with the ability to build trust, navigate ambiguity, and maintain confidentiality.
• Expert knowledge of UK employment law and strong working knowledge of Dutch employment law and associated HR practices.
  
• Experience in organisational design, performance management, succession planning and change management.
• Data-driven with the ability to interpret HR metrics and turn insights into action.
• Clear and effective written and verbal communication skills.
• Experience working in inclusive, collaborative, remote/hybrid, and fast-paced environments, while introducing structure and discipline where needed.
• Exposure to broader international operations (e.g., EMEA, US, APAC).
• CIPD Level 5/7 or equivalent qualification is preferred but not essential.

• Competitive base salary.
• Stock options in a high-growth startup.
• Competitive PTO with public holidays additional.
• Private Health.
• Pension.
• Wellness benefits.
• Breakfast Mondays.

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.