Head of Subscriptions

Head of Subscriptions

Overview Of Role

Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web, on TV, in car and on smart speakers.

This year we’ll offer users the choice to subscribe for access to ad-free and exclusive content via Global Player.

As Head of Subscriptions at Global, you will be the subscription domain expert, operationally responsible for Global’s subscription offering, working with programming and content teams to refine the value proposition, the product team on functionality, the finance and strategy teams on pricing, marketing on acquisition and CX/CRM on comms, retention and win back.

Key Responsibilities

• Strategy & Leadership (50%): Develop and present a vision, ideas and approaches to maximise the success of Global’s subscription offering. You’ll build working relationships with teams across the business, influencing and presenting with confidence.

• Delivery (30%): You’ll be hands on, creating new paywalls, setting up offers and discounts, running reports and analysing data

• Management (20%): You’ll project manage cross-functional activities, advising and supporting colleagues on the delivery of related initiatives.

What You’ll Love About This Role

• Think Big: You’ll be responsible for subscriptions across brands and products that are used and loved by millions of people.

• Own It: You’ll own the subscriptions offering operationally, with the authority to identify, pitch and implement new initiatives and functionality.

• Better Together: You’ll work with a high performing multi-disciplinary team to deliver industry leading products across web, mobile, TV, in-car and smart speakers.

• Keep It Simple: There’s no red tape here, you’ll collaborate with colleagues across the business, make fast decisions and prioritise delivery.

What Success Looks Like

In your first few months, you’ll have:

• Gained a detailed understanding of the workings of Global’s business across our Programming, Commercial and Digital divisions.

• Fully understood the goals of the subscriptions project and how these support Global’s wider success.

• Taken ownership of the subscription offering, packages, pricing, value proposition and lifecycle comms

• Established strong working relationships with stakeholders across the business.

• Established a vision for the future of subscriptions at Global

What You’ll Need

• Deep knowledge of, and experience managing D2C subscription products (4+ years)

• You’ll have demonstrable experience working with mobile apps (iOS/Android) and web products. Experience with other digital platforms is a bonus.

• A passion for data, able to identify trends and opportunities for improvement in things like conversion rate and retention

• Experience leading or working closely with CRM teams on lifecycle comms

• Experience of working with cross-functional Product development teams

• Ability to work both independently and as part of a team, proactively seeking out the most valuable opportunities and driving iterative improvements

• Effective prioritisation and project management skills

• Strong understanding of competitive landscape and best practices  

• Experience with analytic and research tools such as Amplitude or equivalent

• You’ll be confident using AI to assist you in performing your best work in an efficient way

• Experience with applications such as Braze and RevenueCat would be a bonus