Head of Research & Quality

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

#LI-KantarMedia

Job Details

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Job Title: Head of Research and Quality
Location: London, Grays Inn Road
Full time/Permanent

About the role:

The Screenwise Panel is an audience measurement panel that we have been running for Google for 14 years.  

Key purpose of the Head of Research and Quality is to oversee the running of the panel to ensure that we deliver the service required to the client in terms of a well-balanced and reporting panel with daily delivery of TV data. 

In the role of the Screenwise Head of Research and Quality, you will work closely with our operations teams in both Media and KWP to ensure that both teams are focussing on the elements of panel activity that are most likely to meet the client’s needs. You will set priorities for the teams in terms of the targeting and review the impact of this activity. You will ensure that ongoing recruitment is conducted to top-up the panel and maintain panel balance. You will oversee ongoing panel reviews to ensure that the data held for our panel remains up-to-date and relevant. 

This is a client-facing role, and the Head of Research and Quality will be one of the main client contact points with regular contact with product owners and client managers at Google, 

 This role will have two direct line reports who are responsible for the day-to-day running of the panel - 

• Research and Data Manager 
• Panel Experience and Quality Manager 

Job Role Requirements

• Reviewing and assessing panel performance against service requirements - working with the Panel Experience and Quality Manager to ensure that we maintain the panel and meet the client SLAs. 

• Reviewing and assessing ongoing panel recruitment needs - working with the Research and Data Manager to ensure that we maintain the panel and meet the client SLAs.

• Reviewing the TV data produced to understand whether it reflects the UK TV market. 
• Trialling new research approaches to recruit hard-to-reach audiences 

• Working with operations, service, and central teams in following up and resolving identified issues 

• Overseeing ad hoc projects, such as a panel information refresh, to meet the clients’ needs 

• Manage and motivate a team of two.

• Work closely with the Head of Research and Quality on Origin (another audience measurement project run by Kantar Media) to optimise resources and ensure best practice across the whole team. 

• Financial project management – ensure timely and accurate client invoicing and review the ongoing project budget. 

Role Requirements

• Strong client management skills 

• Ability to work effectively and efficiently across teams.

• A passion for media and audience measurement 

• Good understanding of research approaches to be used for panel recruitment and of the principles of weighting 

• Good understanding of the UK media market, with use of TV analysis systems an advantage, although training will be provided. 

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com

Country

United Kingdom

Why join Kantar?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.