Cadmus has a strong product, a growing customer base, and a market actively searching for what we do. What does not yet exist is the positioning that makes the right buyer stop and say: this is exactly what we need. Building it is the job.
This is a senior, foundational role. Cadmus has reached the stage where product marketing needs genuine leadership — someone who can own positioning, messaging, and go-to-market at a level that shapes how the whole company sells, and who has the intellectual authority to set the direction rather than wait for it.
The buyer is a DVC or Pro Vice-Chancellor navigating one of the most consequential decisions in their institution's recent history. Getting the message right — precise, credible, grounded in what they are actually trying to solve — is the difference between a market Cadmus captures and one it watches. This role owns that.
You will report to the CRO and work closely with the Co-CEOs and product team. You will own product marketing hands-on now, with the scope to build a small function beneath you as Cadmus scales. This is a build role for someone senior enough to do the work and lead it.
WHAT SUCCESS LOOKS LIKE
In your first year, you will have:
- Built the positioning and messaging foundation the whole company sells from. Not a deck. A living foundation — sharp enough that the right institutional buyer reads it and immediately knows this is for them. Consistent across a LinkedIn post, a pitch deck, and a DVC conversation. The commercial team and the product team all draw from it.
- Made the commercial team measurably more effective. The materials, intelligence, and frameworks you have built have reduced time-to-close and raised the quality of commercial conversations. Sales reaches for what you have built because it works — and it shows in the pipeline.
- Owned competitive intelligence and product narrative as Cadmus enters new markets. The team knows where Cadmus wins, where it doesn't, and why. As Cadmus expands into the US and beyond, you own how the product is positioned for markets where the language of assessment is different but the underlying problem is the same.
- Established product marketing as a function — and begun to build it. What was a gap is now a discipline. The processes, the cadence, and the standard are in place, and you have laid the foundation for a small team to scale the function as Cadmus grows.
Requirements
WHO YOU ARE
- 7+ years in product marketing in B2B SaaS, with senior or leadership experience — and a track record of owning positioning and go-to-market end-to-end.
- Writing that changes how someone thinks about a problem, not just describes a product. This is the core craft of the role and the bar is high.
- Experience marketing to complex, institutional buyers — ideally in higher education or a similarly considered, relationship-driven sector.
- A builder's instinct and the seniority to match. You are comfortable owning a function from the front, building from a blank page, and setting direction the commercial team trusts.
- You care about whether the message is true, not just whether it performs. Intellectual honesty shapes your marketing — which is exactly what an intelligent, sceptical audience responds to.
- You find the higher education market genuinely interesting — the complexity and the stakes do not intimidate you.
- You are self-directed. You will not wait to be told what the positioning should be. You will figure it out and come back with a recommendation the room can act on.
- You bring a capability Cadmus does not yet have — in positioning, in narrative, in go-to-market — and you know exactly what that is.
Benefits
WORKING AT CADMUS
You will be the first person in this function in any meaningful sense. That means genuine creative latitude and direct access to the CRO and CEO — and it also means building from a blank page in a company that is moving fast. Cadmus is intellectually serious about what it does, and the bar for thinking and creating is high. If you thrive when the problem is not yet fully defined, and the audience is demanding, this is the right environment.
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