The Head of Product Marketing will serve as the definitive subject matter expert on Filevine's product and the legal industry, owning the substance of all product and marketing content across the company. Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and customer success. The ideal candidate has deep legal industry knowledge who can represent Filevine credibly at the highest levels—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate.
Responsibilities
Own the product and industry substance of all marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables.
Maintain and update Filevine's ideal customer profile (ICP) and core product information, ensuring all go-to-market teams are working from a consistent, current foundation.
Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement.
Attend 8–10 high-profile industry events annually as Filevine's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers.
Participate in podcasts, media interviews, and speaking engagements to articulate the value of Filevine's product to legal professionals and broader industry audiences.
Develop and maintain a thought leadership presence on social media, building a personal brand that reflects Filevine's expertise and perspective in the legal technology space.
Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams.
Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging.
Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across internal and external stakeholders.
Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product decisions.
Build and own Filevine's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can leverage.
Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators.
Collaborate with marketing to develop go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge.
Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests.
Content & Positioning
Industry Presence & Thought Leadership
Customer & Market Intelligence
Cross Functional Enablement
Qualifications
JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and make purchasing decisions.
Demonstrated ability to write clearly and compellingly about complex products and industries; this role requires strong original writing skills, not just editing.
Proven ability to represent a company credibly at industry events, in media appearances, and through social media thought leadership.
Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and customer success.
Experience conducting or participating in customer research, beta programs, or case study development.
Comfortable advising sales and engineering teams on messaging, demos, and talk tracks.
Outstanding written and verbal communication skills; able to adapt content for varied audiences from legal practitioners to executive buyers.
Location
- Preferred location is in our Salt Lake City HQ, however we are open remote or in one of our other office locations (NYC, San Francisco, Chicago).
