As Head of Product Marketing, drive B2B digital marketing strategies for lead generation, develop account-based marketing strategies, and manage a team to support sales efforts.
About the client:
Our Client is a global leader in food processing and packaging solutions committed to making food safe and available everywhere. The company protects what is good by safeguarding food people and the planet while creating a positive impact worldwide.
And we need people like you to make it happen
We empower you to reach your potential with opportunities to make an impact to be proud of for food people and the planet
Job Summary
Are you ready to create a profit-driving story based on customer acquisition, retention, and high-value output?
We are seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B digital marketing expertise, you will drive strategies to generate a marketing-influenced sales pipeline and nurture growth. One of your first tasks will be building a team of marketing managers who will report directly to you.
•You will report to the Product Marketing Director, and your internal title will be Product Marketing Manager.
•The role is based in the EMEA region and requires supporting multiple time zones as needed.
•You will manage a team located in different locations.
What You Will Do
- As Head of Product Marketing, you will prioritize B2B digital marketing to generate leads, combining strategic thinking with hands-on execution. Main responsibilities include:
- B2B Digital Marketing for Lead Generation: Develop and execute digital marketing strategies to accelerate pipeline velocity and generate sales leads.
- Strategy for Account-Based Marketing (ABM): Plan and implement ABM strategies in collaboration with markets for high-value accounts or cohorts. Track and analyse performance, providing regular insights to stakeholders.
- Product Marketing for Transactional Sales: Create go-to-market approaches to support transactional selling, enabling sales teams to close deals quickly with minimal touchpoints and high volumes.
We Believe You Have
- Minimum Bachelor’s degree in Marketing, Business Administration, or a related field
- Over 7 years of B2B digital marketing experience in lead generation programs
- Proven ability to develop and implement frameworks for ABM
- Proficiency in marketing automation tools, preferably Salesforce Marketing Cloud/Account Engagement; Salesforce certification is an advantage
- Leadership experience with the ability to build a high-performing team
- Excellent communication skills, focused on clarity and assertiveness
- Advantageous: ability to create content in Adobe, Canva, CapCut, and/or InShot
- Fluency in written and spoken English (mandatory)
We Offer You
- Exciting challenges with development and training opportunities in a global environment
- A culture that fosters innovation, driven by industry experts
- An equal opportunity employment experience valuing diversity and inclusion
- Market-competitive compensation and benefits with flexible working arrangements
About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
Top Skills
Adobe
Canva
Capcut
Inshot
Salesforce Marketing Cloud
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