Head of Product (d/f/m) - Growth Platform

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

We are seeking a highly professional individual to join our team as the new Head of Product (Group Product Manager) (d/f/m) for our Growth Platform.

The Growth Platform serves as the critical engine for customer acquisition and lifecycle management, developing intelligent systems that facilitate every personalized and timely user interaction. Our core mission is to enable the business and marketing teams to comprehend our audience, act upon derived insights, and substantially drive growth. We maintain ownership of the core technology stack responsible for managing user data, consent, and enabling all outbound paid and owned channels.

In the capacity of the product leader for this domain, you will be responsible for defining the strategy for a diversified portfolio of essential platforms. Your purview encompasses our Customer Data Platform (CDP), Marketing Activation channels, Privacy & Experimentation (A/B testing tools), and our Notification services (email, push, SMS). Your contributions will directly inform our audience strategy, underpin data-driven decisions, and enhance user acquisition and retention to ultimately maximize customer lifetime value.
 

• Lead & Mentor the Product Team: Guide, coach, and develop a high-performing team of Product Managers, cultivating a culture of ownership, data-driven decision-making, and strong technical expertise

• Drive User Growth & Retention: Maximize customer lifetime value by accelerating the acquisition and retention of our user base through technological solutions

• Strategic AI & Data Leverage: Demonstrate a deep understanding of AI for enhancing data and user insights, and strategically utilize AI as a key acquisition channel (e.g., SEO/GEO)

• Partner with Marketing, Data, Legal, and other Product Areas: Translate business goals into scalable platform capabilities

• Define and own the Area's key performance indicators (KPIs), clearly linking your area's performance to key business outcomes

• Strategic Planning & Ownership: Develop and manage the Area-level product roadmap, prioritizing new business features, platform scalability, and compliance mandates to maximize user relevance, engagement, and revenue

• Collaborate closely with your Head of Engineering counterpart to align on technical strategy, architectural decisions, resource allocation, and the overall health of the Area

• Multiple years of experience in leading a team, change management and working cross functionally

• Demonstrated expertise in leveraging data and AI for driving growth and product strategy

• Experienced in stakeholder-management, consensus-building and decision making with excellent communication skills (especially in marketing related product fields)

• Experience in digital product management (Discovery and Delivery) in an agile environment (SCRUM/KANBAN) and scaling product teams

• Experience in strategy development and communication with different target audiences (team and senior management), experience in consulting is a plus

• Fast apprehension, excellent logical, analytical and strategic skills, structured and self-driven

• Result-oriented: You set clear goals and metrics, shape strategies, and align the teams on the right path to success

• Pragmatic: Your positive attitude will overcome challenges with passion and creativity. Your bias for action inspires. You are ready to roll up your sleeves and do whatever it takes to help your team build a great product and a successful business

• You inspire others and are always curious to seek for opportunities to learn more

• You are fluent in English. German is a plus

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.