Role: Head of Brand, PR & Content
Location: Leeds, LS15 8GB. We operate a hybrid schedule, meaning 3 days a week in the office based at Thorpe Park, Leeds.
Salary: £70,000 - £90,000 per annum DOE+ up to a 10% discretionary annual bonus and our extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
The Head of Brand, PR, and Content is responsible for defining, building, and protecting the company’s brand equity across all touchpoints. This leader oversees brand strategy, brand communications, public relations, editorial direction, and content marketing creation and approval to ensure a consistent, compelling narrative that drives awareness, credibility, and demand.
This role combines strategic brand stewardship with hands-on leadership across earned media, owned content, executive communication and reputation management.
Why you’ll love working with us
We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
Financial security & rewards
· Competitive contributory pension
· Occupational sick pay
· Long-service awards and refer-a-friend bonuses
· Professional registration fees covered (GPhC, NMC, CIPD and more)
· Cycle to Work and Green Car schemes (subject to eligibility)
Family-friendly
· Enhanced maternity and paternity pay
· Flexible hybrid working to help balance work and home life
Health & wellbeing
· Private healthcare insurance at discounted rates (Aviva)
· Employee Assistance Programme and in-house mental health support
· Access to discounted gym memberships via Blue Light Card and benefits schemes
· Regular health and wellbeing initiatives
Career growth
· Strong commitment to CPD, training and professional development
Time off & flexibility
· 25 days’ annual leave, increasing with service
· Buy and sell holiday scheme
Everyday perks & exclusive discounts
· Blue Light Card and employee discount platform
· Exclusive discounts at The Springs, Leeds
· 25% off health & beauty purchases
· 25% off Pharmacy2U Private Online Doctor services
Culture & community
· Regular social events throughout the year
What you’ll be doing?
· Lead the company’s brand strategy, including identity, positioning, messaging, and brand architecture
· Safeguard and evolve the brand across all touchpoints, ensuring consistent tone of voice and visual identity
· Oversee reputation management, including sentiment monitoring, executive reporting, and crisis communications
· Develop proactive strategies to protect and enhance corporate reputation, including ESG and DEI alignment
· Provide creative leadership across campaigns, guiding designers, writers, and external agencies to deliver impactful work
· Partner with cross‑functional teams to deliver integrated brand, PR, and content initiatives that support commercial goals
· Define and oversee the content strategy across all channels, ensuring a cohesive narrative and high-quality output
· Optimise content for engagement, SEO, and conversion, using analytics to drive continuous improvement
· Lead innovation in content creation, including the adoption of AI tools to increase efficiency and scale
· Manage the approval process for all content to ensure regulatory compliance and brand consistency
· Build, mentor, and inspire a high-performing team, fostering a culture of creativity and collaboration
· Influence senior stakeholders and manage external partners to deliver best‑in‑class brand, PR, and content execution
Who are we looking for?
· Bachelor’s degree in Marketing, Communications, Advertising, Design or a related discipline; a Master’s is advantageous
· Extensive experience in brand strategy, creative direction, content leadership, or related fields, including experience of managing a team
· Demonstrated ability to deliver impactful brand campaigns and cohesive content strategies
· Strong portfolio showcasing creative direction, brand storytelling, and multi‑channel execution
· Deep understanding of digital marketing, social platforms, and integrated content ecosystems
· Proven ability to inspire, guide, and develop high‑performing creative and content teams
· Highly organised, with strong planning, prioritisation, and project management skills
· Proficient in Asana or comparable workflow and collaboration tools
· Familiarity with healthcare or other regulated industries and their communication requirements
· Ability to drive creative vision while ensuring brand consistency and high‑quality output
· Strong understanding of content strategy, including media, PR, and social distribution channels
· Digitally savvy, with experience using CMS platforms and emerging content technologies
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
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