BlueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineers. Our technology is used by some of the world’s largest organisations, including nine of the world’s top twelve Universal Banks. This successful product uptake has led to rapid expansion of our company.
We are a global organisation with headquarters in London and additional offices in India, Mexico, Japan and the US. We are made up of 120 individuals from more than 20 different countries.
Location: London
Department: Revenue
We are seeking an experienced Head of Pipeline Generation to join our team and run our Marketing and SDR team. The goal is to improve unit economics and combine both teams to unlock growth potential across our enterprise target accounts.. Your success will be deeply tied to understanding our target audience, leverage cutting edge technologies to scale and drive impactful messaging that creates conversations. Join us in redefining how we generate pipeline and play a part in their success to transform to high performing software development organisations.
Roles and Responsibilities:
- User Content Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
- Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and revenue enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.
- Demand Generation: Drive a multichannel ABM strategy that combines the entire organization to achieve our revenue goals
- SDR Management: Manage the day-to-day operations of the SDR team and implement strategies to enhance performance.
- Metrics and Reporting: Define key performance indicators (KPI’s) and track the performance of the marketing and SDR team.
- 4+ years of experience in a Marketing role within the SaaS enterprise software space.
- 2-4 years of experience in managing an SDR function or equivalent sales roles.
- Experience building relationships across organisations and creating a collaborative environment with multiple stakeholders.
- Demonstrable track record of executing end to end marketing campaigns in an enterprise environment
- Familiarity with sales enablement and working closely with all revenue teams
- Results-oriented mindset with a focus on driving revenue growth and achieving business objectives.
- Strong analytical skills, accustomed to using data and insights to make decisions, specifically manage a team by using numbers and drive accountability.
- Data-driven, with a passion for software products and technology.
Desirable:
- Experience with growth experiments.
- Managing GTM strategies across different products in different lifecycle stages.
- Experience or interest in programming.
Culture and Growth:
- Global team with a creative, innovative and welcoming mindset
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success
- Freedom to create your own success story in a high performance environment
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week, 3 days in office
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
