Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.
We are now looking for a Head of Performance Marketing to lead on conversion-focused marketing across the Guardian’s portfolio.
About the role
The Head of Performance Marketing will lead the performance marketing strategy across the paid product portfolio, developing clear audience propositions for each product, leading go-to-market strategies and optimising our paid performance mix to drive returns into the business..
- Build and lead a high-performing performance marketing function encouraging intelligent use of research and data to inform briefs and campaign planning
- Lead acquisition-focused paid marketing activities including social, search, app marketing that support ambitious subscriber and revenue growth goals.
- Establishing processes and managing operations for the effective delivery of campaigns
- Own the go-to-market strategy for product launches, feature releases, proposition developments and major commercial campaigns.
- Lead messaging strategy across launches and campaigns, ensuring consistency and impact across channels.
About you
- Significant senior-level experience in, performance marketing or acquisition-led consumer marketing.
- Deep expertise in paid acquisition channels, including paid social, search and app marketing.
- Experience working with subscription, membership or digital consumer products.
- Strong understanding of brand-building and performance marketing, and how the two work together to drive growth.
- Strong commercial and analytical instincts, with experience delivering against acquisition and revenue targets.
- Experience in publishing, media
- Mobile app marketing expertise.
We actively encourage applications from groups traditionally underrepresented in the UK media
We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.
We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.
How to apply
To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.
We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. Thank you for bearing with us during the screening process.
The closing date for applications is 6pm, Thursday 17th September 2026.
All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact James Dyer on [email protected] to discuss further so we can work with you to support you through your application.
Guardian News and Media is proud to be a London Living wage employer. The minimum salary for any full-time role within the organisation is £30,000 per annum. Salary ranges are dependent on skills and experience.
Benefits at the Guardian
You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
Culture and wellbeing
We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.
We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
Learning and development
We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.
