Head of Paid Marketing, Display & Social (12 month FTC)

Role: Head of Paid Marketing (Display & Social) (12-month fixed term contract) 

What we are looking for… 

We are looking for an accomplished Principal Paid Marketing Manager (Display & Socical) for our rapidly growing marketing team, to connect with our millions of users a month and grow our audience across more than 50 countries worldwide.  

Within our high performing Paid Marketing team, you will be responsible for shaping and leading the Display & Social strategy, ensuring alignment across verticals, regions and platforms. Your mission will be to deliver sustainable growth across Display & Social channels, in line with business targets. 

This role is an amazing opportunity for a marketing professional to make a huge impact as we develop and evolve our data-driven paid marketing strategy to attract and engage with millions of travellers each month. 

What you’ll do… 
 

Strategy & Delivery 

• Use your experience and knowledge to define and implement our global Display & Social Paid Marketing strategy across web and app  

• Collaborate with Product, Engineering to ensure the right MarTech solutions are in place to support the delivery of our strategy 

• Drive the adoption of modern marketing measurement practices, in collaboration with Business Analytics and Data Science teams 

• Use a data driven, analytical approach to improve the effectiveness and efficiency of our budget across the marketing funnel to deliver against our long-term growth plans 

• Leverage internal data, industry insights, market trends, and the competitive insights to identify large scale trends and opportunities to diversify our channel mix 

• Grow our priority markets across regions through collaboration with regional marketing leads and ensure alignment with global strategy 

• Collaborate with Regional and Design Teams to deliver a best-in-class creative strategy 

Leadership and Team Management 

• Lead and mentor a team of Paid Marketing professionals, fostering a culture of growth, collaboration, and excellence. 

• Provide strategic direction, set performance goals, and support professional development for team members. 

What you’ll bring…  

• Experience in Paid Marketing: Extensive track record in leading large-scale, full-funnel Paid Marketing strategies across multiple channels and platforms for a global, complex, and fast-paced organisation. 

• Strategic Mindset: Strong ability to align Paid Marketing initiatives with business objectives, supported by a clear vision and actionable roadmaps. 

• Communication: Strong written & verbal communication, with the ability to clearly communicate complex data, insights and marketing requirements to internal stakeholders 

• Stakeholder Management: Ability to work collaboratively in a cross-functional, diverse & geographically spread team environment and experience influencing across levels. 

• Data-Driven Decision Making: Expertise in using analytics tools and data insights to shape strategy and measure success. 

• Budget Management: Proven ability to manage multi-million pound budgets effectively and efficiently 

• MarTech Proficiency: Expertise in using GMP, Smartly, MMM, GA4 and Attribution tools. 

• Team Management: Proven success in managing and mentoring high-performing teams.