Pubity Group builds video across a wide range of formats, from fast-turn short-form and returning shows to longer, more considered work like documentary and docuseries.
This role owns the process of turning a working format into something bigger. This could be a returning show, a franchise with its own audience, or occasionally something that goes beyond the group's own channels.
It's a global remit with a team. We want someone who can shape what the group makes and how it performs, while building the people and capability to match that ambition.
What you'll do
Slate strategy & format range
Own the group's original video output, from short-form and shows through to documentary and docuseries, and decide what has the potential to scale.
Apply and refine the pilot, scale and pause framework as formats move from proving themselves on social to becoming returning shows or franchises.
Match the format to the idea, drawing on knowledge of documentary, docuseries, competition, talk, narrative and podcast formats alongside short-form.
Team leadership
Build, manage and develop the team as the slate and franchise ambitions grow, including line management of the Short-Form and Shows Development Leads.
Make the case for team structure and hiring as the slate scales, bringing in specialist producers or development leads where needed.
Franchise & IP development
Take formats that are working and give them a life beyond the original run. This could include a spin-off, international version, tie-in or licensing deal. Make the IP case for each.
Work with Brand Strategy and Productisation to package franchise IP for presentation, including occasional opportunities beyond the group's own channels.
Scaling & cross-functional delivery
Work through the Post-Production Hub alongside your team to plan and prioritise output as formats move from pilot to scale.
Partner with Production, Brand Strategy, Data & Measurement and Commercial so decisions are grounded in production reality, brand fit, audience data and commercial upside.
Represent original video strategy at SLT level, including making the case for investment ahead of proven commercial return.
About you
A leadership track record that has visibly changed what a slate, channel or content business makes and how it performs.
Direct experience building and managing a team, including hiring, developing and holding producers or development leads accountable.
A track record of scaling video content across more than one platform type, including building formats into franchises through spin-offs, international versions or licensing.
Fluency across formats including documentary, docuseries, long-form YouTube, short-form social and podcasts. You will understand what each format needs in development, casting and production.
Confidence using performance data to make scaling decisions and making the creative and commercial case for formats that have not proven themselves yet.
Ability to split your time between direct people leadership and working hands-on through shared hubs when the slate needs it.
Comfortable moving between a fast-turn social format on Monday, a podcast brief midweek and a documentary treatment on Friday.
Nice to have
Experience at a global or US-headquartered media, entertainment or video business.
A background in social-first video, YouTube or podcasting, either platform-side or through building channels directly.
Documentary or unscripted development or production credits with slate ownership.
International format experience or existing relationships with UK or US talent.
What good looks like
At least one format has moved into a longer, more considered format, such as a documentary series or returning show.
There is a clear, ranked view of which formats in the current slate have franchise potential, backed by data.
The team has visibly grown under your leadership.
We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As a leading Gen-Z social publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.
