About Mindvalley
Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.
We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best engineers to build the best and most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.
About the Role
Mindvalley is looking for an innovative and strategic Head of Organic Growth to spearhead our mission of driving organic discoverability, engagement, and revenue. This dynamic role requires a visionary leader to unite SEO, content, social media, email marketing, and PR into a seamless and impactful growth engine. If you are passionate about leveraging organic channels to elevate brand value, deliver exceptional consumer experiences, and drive measurable business results, this role offers an extraordinary opportunity to shape Mindvalley’s presence in the digital landscape.
Responsibilities:
Organic Growth Metrics Ownership
- Define and Track Success Metrics: Establish and measure key performance indicators for organic growth, including revenue, lead generation, engagement, and brand visibility.
- Holistic Channel Reporting: Provide actionable insights on organic growth performance across SEO, email, social media, and PR, ensuring data aligns with overall business objectives.
- Continuous Improvement: Utilize a data-driven approach to optimize strategies and drive measurable outcomes.
Strategic Content and Communications
- Master Calendar Ownership: Own the central communications calendar, ensuring alignment of all organic touchpoints, including email, SEO, social media, and PR, with brand goals and consumer expectations.
- Brand-First Content Strategy: Craft and oversee a communications strategy where every piece of content ties to Mindvalley’s brand mission, vision, and values, fostering trust and emotional connection with the audience.
- Value-Driven Communication: Ensure all messaging delivers tangible value to the end consumer, nurturing deeper engagement and loyalty.
- Optimized Distribution: Strategically manage content distribution across channels to maximize reach, visibility, and impact while maintaining consistency in tone and messaging.
- eam Collaboration: Work closely with Growth, Brand, and Communications teams to amplify visibility and ensure the content strategy reflects and elevates the brand identity.
SEO Leadership
- Comprehensive SEO Strategy: Develop and implement a robust SEO framework to grow organic traffic and optimize for lead generation.
- On-Page and Technical Excellence: Lead on-page content optimization and ensure seamless execution of technical SEO enhancements.
- Stay Competitive: Stay ahead of trends and algorithms, ensuring Mindvalley maintains top rankings and visibility on search engines.
Social Media and PR Integration
- Scalable Social Growth: Develop strategies to grow social media followers, engagement, and lead generation, ensuring channels remain a vibrant part of the brand ecosystem.
- PR-Driven Brand Awareness: Leverage public relations to secure impactful brand mentions, partnerships, and media visibility.
- Integrated Organic Strategy: Ensure all social and PR efforts align with and reinforce the overall communications and organic growth strategy.
Exploration of Emerging Channels
- Channel Innovation: Continuously evaluate new discovery channels to expand organic reach and position Mindvalley as a trailblazer on emerging platforms.
- Thought Leadership: Build Mindvalley’s reputation as a forward-thinking brand on innovative and underutilized platforms.
Leadership and Team Development
- Build, mentor, and lead a team of SEO, Content, Social Media, and Analytics specialists.
- Inspire cross-functional collaboration and stakeholder alignment to ensure seamless execution.
- Communicate the long-term vision and strategy for organic growth across the organization.
Technical Skills:
- Build and Inspire a World-Class Team: Lead a team of SEO, Content, Social Media, and Analytics experts, fostering growth, collaboration, and alignment with the brand mission.
- Cross-Functional Synergy: Promote tight collaboration across teams, ensuring seamless execution of strategies and initiatives.
- Communicate a Unified Vision: Articulate a clear, long-term vision for organic growth and its role in driving Mindvalley’s brand and business goals.
Soft Skills:
- Leadership and Team Development: Proven experience in managing cross-functional teams and inspiring leadership.
- Analytical Thinking: Data-driven and analytical approach to decision-making.
- Stakeholder Management: Expertise in managing multiple stakeholders, including collaboration with executive teams.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
