Head of Memberships, Electrify

Head of Memberships, Electrify

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands.

Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content and introducing new revenue streams. We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum, Fireship, and fern.

We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.

Come and build the future of media with us!

About the role 

The Head of Community will lead the development and execution of Electrify’s direct-to-audience strategy across memberships, subscription communities, newsletters and owned audience ecosystems.

This role will take primary responsibility for designing, launching and scaling recurring revenue and engagement products across Electrify’s creator portfolio, helping transform passive audiences into active, high-value communities.

A key focus of the role will be serving the “super fans” of our creator brands including fern and Veritasium. The successful candidate will help identify the most engaged audience segments and build free and premium experiences, products, communities and communication systems designed specifically for them. This includes creating ecosystems that deepen loyalty, strengthen creator-to-audience relationships, increase participation and generate meaningful recurring revenue.

The Head of Community will work closely with creators, channel leadership, production teams, partnerships, data and leadership to build world-class membership businesses and audience ecosystems.

Key Responsibilities 

Membership Strategy & Product Development

• Design membership propositions across Electrify’s portfolio, with initial focus on fern and then Veritasium.

• Work directly with creators and production teams to define value proposition and what content, access, and experiences sit within each tier

• Build business case and long range P&L

• Lead the end-to-end launch of products from concept through to execution and ongoing operation

• Develop launch plans, marketing funnels and conversion strategies to drive subscriber growth

• Establish community standards and operational best practices

• Build systems for collecting audience feedback and insights
  

Newsletter & Owned Audience Strategy

• Lead Electrify’s newsletter strategy across the creator portfolio, outside of the native newsletter brands. This includes VeMail and Astrum and the launch of new newsletters.

• Work with creators and editorial teams to define newsletter positioning and voice

• Develop acquisition, conversion and retention strategies for newsletter audiences

• Oversee segmentation, lifecycle communication and CRM strategy

• Build monetisation strategies across sponsorships, paid newsletters, affiliate opportunities and premium editorial products

• Explore paid marketing strategies to scale audiences.
  

Revenue Ownership & Commercial Accountability

• Own the P&L performance of Electrify’s membership, newsletter and audience community products across the portfolio

• Be accountable for the commercial success, growth, profitability and long-term sustainability of recurring revenue products

• Build and manage revenue forecasts, budgets and financial performance reporting

• Monitor and optimise key commercial metrics including subscriber growth, churn, ARPU, LTV, CAC, retention and margin performance

Skills and experience 

• Deep experience building or operating membership, subscription or community businesses

• Strong understanding of audience retention, engagement and lifecycle strategy

• Experience scaling newsletters and owned audience channels

• Strong stakeholder management and communication skills

• Experience leading cross-functional initiatives

• Comfortable working directly with creators and senior leadership

• Ability to operate effectively in fast-moving, entrepreneurial environments

• High attention to detail with strong execution capability

Desirable 

• Experience with platforms such as Beehiiv, ConvertKit, Substack, or similar

• Understanding of newsletter monetisation and audience acquisition economics

• Experience working with creator-led brands

Electrify Culture

• Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

• Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.

• Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs), we actively encourage support on our mission to make the world a better place for all.

What we offer

• Work from anywhere with an allowance for tech

• Flexible hours

• Employee referral program

• The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly

• A supportive, inclusive and collaborative team

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.