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At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.
The Head of Marketing, reporting into the Head of Strategy and GTM Operations, will define, set, and execute the marketing strategy of TCM to become a leader in TCM's solutions globally This is a particularly exciting opportunity to join as the organisation becomes independent. The Head of Marketing will therefore have a rare opportunity to be a key driver in the rebrand, revitalizing it for the future to enhance demand generation efforts and support growth in key financial markets. The role holder will work closely with the Product and Field organizations, the executive team and investors to establish a market leading brand. TCM is a global financial technology organisation delivering Treasury and Capital Markets Products with a headcount of c1,300 people. The organisation is largely based in Europe but has cross-continent presence with customers across all bank tiers and an ambitious growth plan in the Americas.
Key responsibilities:
• Lead a global, multi-disciplinary team covering product marketing, field marketing, partner marketing, marketing operations, digital demand generation, brand awareness, communications to support revenue growth
• Creating multi-channel, GTM marketing campaigns and activities to drive awareness of our product propositions, enhance buyer consideration, and ultimately contribute to generating a healthy pipeline
• Build brand leadership and strong market positioning to establish the business as leader in capital markets
• Understand current market trends, and performs market research and understands the strategic importance of financial software and product launch processes
- Build relationships with key industry figures i.e. analysts, journalists
• Differentiate the company’s value proposition against competitors
• Own the external interactions with the press, industry analysts and represent Finastra at customer events Experience
• Proven ability to define marketing objectives, utilize external insight and competitive insight to develop category growth.
• Can manage and influence a diverse array of senior stakeholders. Comfortable presenting at C-level and ability to build credible and influential Exec-level relationships
• Strong leadership, including line management, project management and organizational skills.
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment. Skills and capabilities
• Knowledge of marketing software products, in Financial Services
• Strong story telling ability and creative approach
• Excellent communication, interpersonal and leadership
• Analytical, and problem-solving skills.
• Dynamic, innovative and a market challenger Other information
• Significant experience in B2B software marketing, within the Financial Services industry
• Must have SaaS product experience
• Experience managing global teams and agencies
• Analytical mindset with expertise in marketing automation
We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:
· Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
· Well-being: Access confidential one-on-one therapy through our Employee Assistance Program, unlimited personalized coaching via our coaching app, and access to our Gather Groups for emotional and mental support.
· Medical, life & disability insurance, retirement plan, lifestyle and other benefits*
· ESG: Benefit from paid time off for volunteering and donation matching.
· DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).
· Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
· Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.
*Specific benefits may vary by location.
At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.
Be unique, be exceptional, and help us make a difference at Finastra!
