Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
We’re looking for an exceptional Head of Marketing to lead a talented team and drive our global marketing strategy. This is a new role and is a unique opportunity to make a big impact as you shape a marketing function to underpin the company’s next phase of growth.
As the Head of Marketing, you’ll drive all facets of marketing—from shaping a distinctive global brand and spearheading demand generation to cultivating internal communications and employer branding. Reporting directly to senior leadership, this is your chance to create a legacy, elevate the company's presence, and solidify its position as a thought leader in the global payments landscape.
Key Responsibilities:
Marketing Leadership & Strategy
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Build, lead, and mentor a diverse marketing team spanning Brand, Digital, Design, Communications, and Employer Branding.
- Partner with leadership to ensure marketing initiatives support long-term business success.
Brand Development, Market Positioning and PR Strategy
- Establish and enhance a global brand identity with a clear and consistent tone of voice.
- Position the company as an industry leader through thought leadership, content marketing, and strategic PR initiatives.
- Oversee website development and ensure it serves as a destination for stakeholders.
- Drive the PR strategy.
- Manage third party agencies to continue amplifying Boku's leadership position
Demand Generation & Client Growth
- Deliver targeted lead generation initiatives that drive revenue growth.
- Develop multi-channel campaigns, including ABM and digital strategies, to attract and retain clients.
- Lead event marketing efforts, including sponsorships, speaking engagements, and award submissions.
Internal Communications & Employer Branding
- Collaborate with HR to build a strong employer brand and promote the company as a top workplace.
- Drive employee engagement through internal campaigns aligned with company values.
Data-Driven Marketing
- Use analytics to measure campaign performance and optimize strategies.
- Provide regular reports on marketing ROI and customer insights to stakeholders.
- Leverage data to make informed decisions about market opportunities, resource allocation, and future strategies.
Operational Excellence
- Manage the marketing budget effectively, ensuring operational efficiency.
- Partner with cross-functional teams to align marketing efforts with broader business goals.
Governance & Compliance
- Ensure compliance with global marketing regulations, industry standards, and company policies.
- Develop and maintain governance frameworks to ensure ethical and transparent marketing practices.
- Produce investor-related materials, such as annual reports and presentations, to align with company objectives.
Skills & Competencies:
- Strategic Leadership: Proven ability to lead and execute a marketing strategy aligned with business goals.
- Brand Expertise: Strong understanding of brand building and positioning in competitive markets.
- Customer-Centric Focus: Ability to align marketing efforts with client needs to drive growth and retention.
- Data-Driven Decision Making: Expertise in using analytics to inform strategies and measure success.
- Collaborative Leadership: Skilled in managing cross-functional teams and building consensus across departments.
- Operational Mindset: Proficient in optimizing marketing processes, workflows, and tools.
- Employee Engagement: Strong experience in employer branding and internal communications to enhance the employee experience.
Qualifications:
- Bachelor’s degree or higher.
- Excellent written and verbal command of the English language.
- 10+ years of marketing experience, with at least 5 in a senior leadership role.
- Experience in fintech, payments, or tech is highly desirable.
- Proficiency with marketing tools such as HubSpot, Google Analytics, and Salesforce.
- Relevant certifications (e.g., CIM, Digital Marketing) are a plus.
What We Offer:
- The chance to this role your own, shaping the strategy and execution in alignment with your vision.
- Stock options.
- Private medical insurance.
- Home Office equipment budget.
- Flexibility to work from the office or from home.
- A dynamic, collaborative culture in a rapidly growing company.
If you’re ready to take on a transformative role and leave your mark on a leading fintech organization, we’d love to hear from you!
