Head of Marketing

At Octopus, we’re entrepreneurs and we’re investors, on a mission to back the people, ideas and industries that will change the world. 

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What's in it for you?

As Head of Non-Retail Marketing, you will set and lead the marketing strategy for two of our most exciting and high-growth brands: Octopus Capital and Octopus Ventures. Spanning institutional asset management, real assets and venture capital, this is a rare opportunity to own marketing across two complementary but distinctly different brands — each with distinct audiences, distribution models, and deployment objectives.

You'll work at the intersection of investment, distribution and marketing,  partnering closely with senior leaders to drive effective deployment, generate demand, and support fundraising and growth across sophisticated institutional investor, real estate operator & developer, and founder audiences. From defining the brand positioning and thought leadership approach to overseeing campaign delivery and content, you'll lead a team and own the end-to-end marketing function for both brands.

A core focus of the role is ensuring marketing activity directly supports distribution and capital deployment, aligning closely with fundraising priorities, product pipelines and investor demand.

This is a senior leadership role for someone who understands the nuance of marketing to institutional, real asset and founder audiences - and who can move between the long-form, relationship-led world of private markets & real assets, and the fast-paced, ecosystem-driven world of venture capital with equal confidence. We operate in a regulated environment, so the ability to deliver high-quality, compliant marketing activity is essential, but so is the ambition to do things differently.

What will you be doing?

• Own and lead the marketing strategy for Octopus Capital and Octopus Ventures, ensuring activity is tightly aligned to each brand's commercial objectives, fundraising priorities, deployment opportunities and growth plans.
• Define and evolve the brand positioning, narrative, and messaging for both brands — articulating clearly what makes each distinctive but complementary to its target audiences.
• Lead, develop, and grow a high-performing marketing team, fostering a culture of accountability, creativity, and commercial focus.
• Develop integrated marketing programmes across channels — including content, digital, events, and partnerships — tailored to institutional investors, real estate operators & developers, co-investors, and founders.
• Own and develop the thought leadership strategy for both brands, commissioning and producing high-quality research, insight, and content that builds credibility and drives engagement with key audiences.
• Oversee the digital presence of both brands — working with the central digital team on website performance, organic and paid search, social channels, and campaign analytics.
• Work in close partnership with investment teams, Partners, and senior stakeholders across both brands to translate complex investment strategies and portfolio stories into compelling marketing.
• Support fundraising and investor relations activity through the development of high-quality marketing materials, pitch support, and LP communications.
• Implement a rigorous approach to measurement across all marketing activity, using data and insight to demonstrate impact and continuously improve the programme.
• Manage marketing budgets across both brands, allocating resource effectively and demonstrating clear return on investment.
• Maintain oversight of the regulatory and compliance framework for all marketing output, ensuring activity meets financial promotion rules and the standards expected of both brands.
• Work in close partnership with Retail Marketing to ensure a joined-up, high-quality approach where audiences and channels overlap - maximising impact for the broader Octopus Investments brand.
• Provide clear, regular visibility of marketing plans and performance to senior stakeholders across both businesses.

Ideally, you'll have:

✅ Significant B2B or institutional marketing experience, ideally in financial services — covering areas such as private markets, venture capital, asset management, real estate or alternative investments.

✅ A track record of leading marketing strategy at a senior level, with demonstrable commercial impact.

✅ People management experience and the ability to build and develop a high-performing team.

✅ Deep understanding of institutional and founder audiences — including how they consume content, make decisions, and engage with investment managers.

✅ Experience developing and executing thought leadership programmes, with an ability to translate complex investment content into compelling, audience-relevant material.

✅ Strong stakeholder management skills, with the confidence and credibility to partner with senior investment professionals and business leaders.

✅ Excellent written and verbal communication skills, with a high attention to detail.

✅ Experience managing budgets across multiple brands or business lines.

✅ Familiarity with the regulatory environment for financial services marketing, and the ability to deliver high-quality output within financial promotion rules.

✅ Bold, commercially curious, and not afraid to challenge convention in how we market to professional and institutional audiences.

We encourage you to apply even if you don't tick every box. What's the worst that can happen?

This role will evolve as we grow and develop. So, if you're looking for a challenge in a fast-paced and dynamic business, we can deliver on that.

What we offer

💰  A competitive salary, bonus, pension and share incentive plan
✈️ Take what you need holiday
🏡 Flexible working 
⚓ Anchor (our wellness hub) which includes Headspace, one to one coaching through Sanctus, Parent Cloud, Digital GP, Shout & more
👪 Enhanced family leave policies
❤️ Life insurance, critical illness cover and income protection
🏥 Private medical insurance for you and your family
🚗 Electric vehicle leasing
🌍 The option to work overseas up to a month per year

Our Values 
At our core, we believe that how a company behaves is just as important as what it does. That’s why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders – employees, customers, communities, environment and shareholders – are considered in every decision we make.   

We are committed to building a workplace where diversity is valued, and inclusion is a priority. By providing equal opportunities for growth and development, we embrace and celebrate all races, genders, religions, sexual orientations, ages, disabilities, and socio-economic backgrounds. We believe teams achieve their best when every member feels safe, respected and empowered to be their authentic selves.

We're proud to be disability confident and are committed to supporting candidates with a disability, including neurodiversity and mental health conditions, throughout the recruitment process. Applicants are welcome to opt-in to the disability confident scheme as part of our application process. If you require any adjustments to the interview process, we’ll be happy to accommodate where possible.