Lead day-to-day marketing operations to generate high-quality B2B sales leads. Own campaign planning, budget, email/direct mail, digital/PPC, events, website/app performance, and cross-channel coordination. Report channel effectiveness using analytics, manage a small team, collaborate with Brand and Tech to evolve CRM and content.
Purpose
Manage the day-to-day Marketing operation, owning the campaign plan and ensuring that each channel is effectively tied in, maximising effectiveness in generating quality sales leads for Portman.
Measurement
Generate sales leads for the business that convert into finance agreements, driving the contribution of marketing to Portman’s bottom line.
Reporting to
Chief Operating Officer
Based
5 days p/w in the office at NN4 7YE
Direct Reports
Marketing Executive
Senior Marketing Executive
Website Manager
Manage the day-to-day Marketing operation, owning the campaign plan and ensuring that each channel is effectively tied in, maximising effectiveness in generating quality sales leads for Portman.
Measurement
Generate sales leads for the business that convert into finance agreements, driving the contribution of marketing to Portman’s bottom line.
Reporting to
Chief Operating Officer
Based
5 days p/w in the office at NN4 7YE
Direct Reports
Marketing Executive
Senior Marketing Executive
Website Manager
Responsibilities
- Manage the marketing budget and
marketing plan to generate as many high-quality sales leads for the business as
possible. Primarily looking after the Portman Finance Group brand but working
on other group brands as required by the business.
- Manage the email marketing programme.
- Manage template emails for the sales
team.
- Manage the direct mail programme.
- Manage sector marketing, advertising
and associated exhibitions.
- Manage digital advertising and PPC
campaigns via our agency.
- Manage the effectiveness of the website
and app as organic lead generation tools and landing page for campaigns.
- Ensure campaigns are coordinated across
channels and implement test and learn strategies.
- Understand the performance of each
channel and initiative to report on the effectiveness of the marketing function.
Producing data as required using our analytics platform.
- Work with the Head of Brand to produce
content in line with the brand guidelines and tone of voice and to direct
social media content.
- Work with the Tech Team to evolve the
CRM platform where necessary.
Requirements
- 15+ years experience in a
business-to-business marketing environment.
- 5+ years experience of managing teams.
- Very commercial and sales focused.
- Ability to work with stakeholders at
all levels of seniority across the business.
- Experience of working across marketing
channels.
- High level of numeracy and data
literacy.
- Up to date with current marketing
issues trends and techniques.
Benefits
- Competitive
basic salary and annual bonus;
- Vibrant,
high-spec office environment;
- Enhanced
annual leave, increasing with length of service;
- Salary
sacrifice pension;
- Quarterly
all-staff events and dynamic culture
Company Overview
Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1.5 billion in funding for over 20,000 companies.
Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash-flow, and are one of the largest privately owned Broker-Lenders in the UK.
Portman work with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re looking to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.
Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.
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