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Plansee Group

Head of Marketing Cutting Tool Solutions (f/m/d)

Posted 4 Days Ago
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Kempten, Bayern
Senior level
Kempten, Bayern
Senior level
The Head of Marketing for Cutting Tool Solutions is responsible for developing and implementing marketing strategies, executing global marketing activities, and supporting sales efforts. This role involves leading a team of approximately 20 employees and managing the marketing budget, with a focus on effective communication throughout the customer journey.
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100,000 products and tools made of the strong metals tungsten and molybdenum: This has been our mission and passion for over 100 years, shared by 11,000 employees all over the world.

We at the Plansee Group still have big plans – and we will get even better with you! Become part of our team!

We are looking for an experienced Head of Marketing (m/f/d) for our division Cutting Tool Solutions to take responsibility for the development and implementation of our marketing strategies. The focus will be on both product-oriented and target group-oriented communication within our Cutting Tool Solutions Division. In this key position, you will report directly to the Director Marketing & Communication and play a key role in the global positioning of our company, as well as our products and solutions.

Your tasks:

  • Develop marketing strategy and product communication by creating a comprehensive marketing and communication strategy for the Cutting Tool Solution Division, and further develop product communication towards a target group-oriented customer argumentation.

  • Plan global marketing activities and execute global marketing and communication activities for products, solutions, and services.

  • Implement a cross-media communication plan and implement an effective communication mix (online and offline) along the entire customer journey.

  • Support sales in generating leads and work closely with the sales team to support sales activities

  • Lead a global team of approximately 20 employees, strategically develop the department, and take responsibility for the central marketing communication budget as well as planning and controlling the departmental budget.

Your profile:

  • Degree in Marketing, Economics and/or Business Administration or comparable professional long term experience in international Industrial Marketing (cutting tools if possible), Strategic Marketing and Global Marketing

  • Strong expertise in Branding, Marketing & Communication, graphic aesthetics and storytelling.

  • High level of responsibility, with strong persuasive and implementation skills.

  • Well-developed leadership capabilities with a proven ability to lead and inspire a team of internal and external members

  • Superior written and verbal communication skills in English and ideally in German are essential

  • Ability to foster a supportive team environment and drive a change process.

Strong benefits:

  • Directly influence the success of the CERATIZIT Group by driving impactful marketing strategies

  • Opportunity to work in a dynamic and international environment, where you can lead and develop a team

  • Access to continuous learning and development opportunities within a leading global company

  • Engage with various stakeholders worldwide, which can enhance your professional network and skill set


 

Hagen Donner | Team Lead Recruiting D-A-CH | +49 (831) 570114361 | DEU.CERATIZIT Deutschland GmbH

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