Head of Marketing (B2C) - Lloyds Living

End Date

Sunday 14 December 2025

Salary Range

£0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Title: Head of Marketing
Location: Manchester
Reports To: Managing Director - Property Management
WORKING PATTERN: Our work style is hybrid, which involves spending at least four days per week, or 80% of our time, at one of our office sites
Join us at Lloyds Living as we redefine what it means to manage property in the UK. We’re on an ambitious journey to become one of the country’s largest and most trusted landlords, creating vibrant communities and delivering exceptional living experiences. As we scale at pace, you’ll be part of a dynamic team shaping the future of property management—where innovation, customer focus, and growth go hand in hand. This is your chance to make an impact and be part of something extraordinary.
The Head of Marketing will lead Lloyds Living’s B2C marketing strategy, driving brand awareness, engagement, and growth. This role requires strategic vision, creativity, and leadership to deliver impactful campaigns across digital and traditional channels.

Job Description

Key Responsibilities

Strategic Leadership

• Develop and execute Lloyds Living’s property marketing strategy aligned with business objectives.
• Lead brand positioning across property marketing offerings and ensure consistency across all touchpoints.
• Build out a view of customer and demographics for targeted marketing campaigns.
• Manage property marketing budgets and ROI tracking.

Team Management

• Build and mentor a high-performing property marketing team.
• Set clear goals and conduct regular performance reviews.

Campaign Delivery

• Oversee multi-channel campaigns including digital, social, print, and events.
• Ensure timely execution and quality of all marketing initiatives.

Operational Delivery

• Collaborate mobilisation and letting teams to ready developments for launch including marketing collateral 
• Track effectiveness of marketing efforts and prioritise  

Stakeholder Engagement

• Collaborate with senior leadership and cross-functional teams to support growth initiatives.
• Present marketing performance and insights to stakeholders.

Essential Requirements

• Over 5 years proven experience in senior marketing leadership roles within the property sector.
• Experience building marketing teams in the property sector.
• Strong strategic and creative thinking skills.
• Expertise in digital marketing and analytics.
• Excellent communication and stakeholder management skills.
• Knowledge of brand development and content strategy.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern. If you'd like an adjustment to the recruitment process just let us know.

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.