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Everyone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. We are revolutionising the world of currency trading by providing innovative trading experiences, currency data and analytics solutions. Dare to be open, bold, focused - own it and apply! The future is now!
Join us and:
Work at an award-winning company and be on a Team that’s responsible for company-wide top priority projects.
Boost your career in a FinTech company.
Improve yourself and learn about FX, Crypto and CFDs from the industries best.
How do we work?
Joining us you will be a part of a global Marketing Team and you will report into the Global Chief Marketing Officer in London.
We’re looking for an experienced CRM person to lead OANDA’s customer marketing strategy globally and build a robust framework to improve customer engagement and drive revenue growth for OANDA.
We work in a hybrid model - we'd love to meet you in the office from time to time.
In this role, you will:
Be responsible for the overall development and execution of CRM strategy. Right from onboarding new clients, nurturing them, retaining them, and reactivating them, with a focus on enhancing their experience with OANDA’s products and maximising their lifetime value.
Own the end-to-end client communication strategy, ensuring all comms delivers ‘on brand’ engagement.
Deliver and develop of all CRM campaigns through existing channels and looking for opportunities to activate new channels.
Work closely with the wider marketing, product and data teams to coordinate in life / promotional messaging, and customer experience comms and drive engagement across the business.
Work closely with the BI and Data Team to develop detailed segmentation models on existing customers so they can better understand customer behaviour and build propensity models to drive the communication strategy.
Work with 3rd party vendors on continuously optimising the systems and delivering best in class experience.
Develop a client-focused culture, and deliver the right message and services at the right time, whilst seeking and acting on feedback to make continuous improvements to the client experience.
Work closely with the Market Research and Customer Experience Team to understand client sentiments and requirements, and develop campaigns that drive higher client satisfaction.
Manage and develop the CRM Team; ensure that team is following the best CRM practices.
Manage of the CRM budget to ensure costs are forecast and managed.
What skillset do you need to be successful in this role?
Strong track record in the development and delivery of complex CRM multi-channel and multi-regional strategies.
Experience of working in a highly regulated environment.
Knowledge of customer marketing software solutions - i.e. Optimove, Hubspot, Salesforce, etc.
Excellent understanding of how messaging can drive customer behaviour and experience with a passion for innovation in the CRM space.
Customer and data obsessed.
Performance driven, comfortable with driving revenue growth.
Passionate and a real can-do attitude.
Excellent stakeholder management and outstanding influencing skills.
Excellent cross-functional project management skills.
OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.
Learn more about our culture here.
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