Head of Intermediary Relationships

Job Description:

Head of Intermediary Relationships

London or Manchester (Travel to client’s location on a weekly basis required)

Reporting to: Commercial & Trading Director

Permanent role

Competitive salary & benefits package

Full Time – 37.5 hours

We consider all types of flexibility, including locations, hours and working patterns.

Are you a commercially astute leader with a passion for building high-performing teams and trusted partnerships? Bupa is seeking a Head of Intermediary Relationships to drive our intermediary sales strategy and deliver outstanding results across our Corporate and intermediary channels.

About the Role

As Head of Intermediary Relationships, you will shape and execute our direct and telephony sales strategy, leading a multi-skilled team to achieve ambitious acquisition and retention targets. You’ll be responsible for developing commercially successful relationships with intermediary partners, creating pricing strategies, and positioning Bupa as a preferred provider with leading consulting firms. Your leadership will ensure a seamless customer journey and a joined-up approach across Health Services and PMI.

Key Responsibilities

• Sales Strategy & Delivery: Develop and implement the intermediary sales plan, set and monitor team targets, and ensure delivery of commercial objectives.
• Team Leadership: Lead, coach, and develop a high-performing sales team, embedding a culture of consultative selling and continuous improvement.
• Partner Engagement: Build strong relationships with intermediaries, gather feedback, and ensure our service offering is best-in-class.
• Operational Excellence: Oversee telephony operations, optimise resources, and collaborate with Marketing to drive customer loyalty and prospecting.
• Portfolio Management: Monitor performance, identify trends, and implement corrective actions to achieve profitability and customer recommendation goals.
• Channel Stewardship: Work with other Heads to balance intermediary and direct channels, mitigating conflict and promoting “One Bupa UK” ways of working.
• Change Leadership: Implement new systems, processes, and technologies to improve sales effectiveness and efficiency.
• Compliance & Conduct: Uphold regulatory standards, treat customers fairly, and lead by example in integrity and professionalism.

What We’re Looking For

• Graduate calibre with broad business and sales experience.
• Proven success in corporate and intermediary markets.
• Strong leadership and relationship management skills.
• Experience in strategy design, operational planning, and change management.
• Financial and digital literacy.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Free health assessment for you and your spouse
• Target bonus of 25% based on individual and company performance
• Company car allowance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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